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En vooral: over jouw klant.",[393,397,400],{"type":394,"text":395,"spans":396,"direction":383},"list-item","Inzichten van 13 e-commerce-, user experience- en marketingprofessionals",[],{"type":394,"text":398,"spans":399,"direction":383},"Concrete handvatten voor in de boardroom en op je roadmap",[],{"type":394,"text":401,"spans":402,"direction":383},"Over consumentengedrag, klantbeleving, technologie en meer",[],[404],{"type":380,"text":405,"spans":406,"direction":383},"Download nu het paper",[407],{"start":408,"end":409,"type":410,"data":411},0,21,"label",{"label":412},"xsarus-bold",[414],{"type":380,"text":415,"spans":416,"direction":383},"De horizon is 2030, de voorbereiding start vandaag.",[],"mpform4802","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=VCVitMCugsrqsCfvMTG2&p=https&om=d&of=h&c=1&jq=3","header_spotler$6e186329-7c46-48fd-8c4b-36dc578f06d5","header_spotler",[],{},{"id":424,"uid":425,"url":6,"type":426,"href":427,"tags":428,"first_publication_date":429,"last_publication_date":429,"slugs":430,"linked_documents":432,"lang":15,"alternate_languages":433,"data":437},"af3s_REAACAAXkoj","insight_ai-verkeer-meten-van-onzichtbare-bezoekers-naar-bruikbare-inzichten","insight","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22af3s_REAACAAXkoj%22%29+%5D%5D",[],"2026-05-28T14:17:18+0000",[431],"waarom-en-hoe-ai-verkeer-je-data-vervuilt",[],[434],{"id":435,"type":426,"lang":19,"uid":436},"ahhGeRIAAC0AcCQ7","insight_measuring-ai-traffic-turn-invisible-visitors-into-valuable-insights",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":438,"insights_per_page":6,"slices":439,"insight_title":514,"insight_teaser":515,"author":516,"release_date":569,"branches":570,"pim_branches":573,"services":576,"show_on_xsarus":199,"show_on_pim_section":21,"meta_image":587,"meta_title":588,"meta_description":515,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":589,"og_title":588,"og_description":515,"og_image":590,"slicesFooter":591},{"link_type":279},[440,450,482,502],{"variation":24,"version":25,"items":441,"primary":442,"id":448,"slice_type":449,"slice_label":6},[],{"text":443,"divider":21,"marge_bottom":447,"anchor":21,"anchor_text":6},[444],{"type":380,"text":445,"spans":446,"direction":383},"Steeds meer mensen gebruiken AI-tools zoals ChatGPT, Google Gemini, Claude en Perplexity om antwoorden te vinden. Eén probleem: directe clicks vanuit AI naar jouw website zijn meestal niet terug te zien in je statistieken. Zonde. Want juist dit AI-verkeer biedt waardevolle kansen. Maar dan moet je het wel eerst goed meten. ",[],"large","text_intro$35b231e6-8380-42a5-ad24-e0ca741c7d47","text_intro",{"variation":24,"version":25,"items":451,"primary":479,"id":480,"slice_type":481,"slice_label":6},[452],{"richtext":453},[454,458,461,464,467,470,473,476],{"type":455,"text":456,"spans":457,"direction":383},"heading2","Waarom en hoe AI-verkeer je data vervuilt",[],{"type":380,"text":459,"spans":460,"direction":383},"AI-tools kunnen gebruikers via een link doorsturen naar een website. Maar omdat ze geen traditionele klik of bron gebruiken (zoals Google of een e-mail), herkent je analytics-tool dit verkeer niet goed. Het lijkt alsof mensen je domein handmatig intikken en dat verstoort je data en je inzicht. ",[],{"type":455,"text":462,"spans":463,"direction":383},"Zo maak je AI-verkeer zichtbaar in GA4 ",[],{"type":380,"text":465,"spans":466,"direction":383},"Er zijn slimme manieren om AI-verkeer wel zichtbaar te maken in Google Analytics 4. Denk aan filters waarmee je specifieke AI-verwijzingen herkent, of aangepaste kanaalgroeperingen waarin je dit verkeer apart meeneemt. Zo zie je ineens waar je verkeer écht vandaan komt. ",[],{"type":380,"text":468,"spans":469,"direction":383},"Bijvoorbeeld: ",[],{"type":394,"text":471,"spans":472,"direction":383},"Welke AI-tools zorgen voor verkeer? ",[],{"type":394,"text":474,"spans":475,"direction":383},"Wat doen deze bezoekers op je site? ",[],{"type":394,"text":477,"spans":478,"direction":383},"Hoe verschilt dit van je organische of betaalde verkeer?",[],{"marge_bottom":447,"anchor":21,"anchor_text":6},"richtext$8e323830-6722-40bd-8610-59ecad788207","richtext",{"variation":24,"version":25,"items":483,"primary":484,"id":500,"slice_type":501,"slice_label":6},[],{"image":485,"marge_bottom":447,"anchor":21,"anchor_text":6},{"dimensions":486,"alt":6,"copyright":6,"url":489,"id":490,"edit":491,"mobile":494},{"width":487,"height":488},1920,929,"https://images.prismic.io/xsarus-nl/af3uPKYofJOwG_Tg_Insight-AI-verkeermeten-sfeerbeeld.png?auto=format%2Ccompress&rect=1%2C0%2C2563%2C1240&w=1920&h=929","af3uPKYofJOwG_Tg",{"x":492,"y":408,"zoom":492,"background":493},1,"transparent",{"dimensions":495,"alt":6,"copyright":6,"url":498,"id":490,"edit":499},{"width":496,"height":497},768,371,"https://images.prismic.io/xsarus-nl/af3uPKYofJOwG_Tg_Insight-AI-verkeermeten-sfeerbeeld.png?auto=format%2Ccompress&rect=0%2C1%2C2564%2C1239&w=768&h=371",{"x":408,"y":492,"zoom":492,"background":493},"image$4bcf19d8-15ae-4156-8ba7-3d8f29e0cba7","image",{"variation":24,"version":25,"items":503,"primary":512,"id":513,"slice_type":481,"slice_label":6},[504],{"richtext":505},[506,509],{"type":455,"text":507,"spans":508,"direction":383},"Zorg voor correcte bron-toewijzing met slimme tagging ",[],{"type":380,"text":510,"spans":511,"direction":383},"Sommige AI-functionaliteiten, zoals Google’s AI Overviews, tonen informatie uit je website zonder dat er geklikt wordt op een klassieke link. Als de bezoeker vervolgens toch doorklikt is het niet direct inzichtelijk waar dit verkeer vandaan komt. Toch kun je dit verkeer meten door een slimme tag toe te voegen via Google Tag Manager. Daarmee zorg je dat ook deze bezoekers de juiste ‘bron’ krijgen in je data. En kun jij deze informatie weer gebruiken.  ",[],{"marge_bottom":447,"anchor":21,"anchor_text":6},"richtext$be32e70e-7d04-429c-b28f-2f906a99f8a7","AI-verkeer meten: van onzichtbare bezoekers naar bruikbare inzichten","Steeds meer mensen gebruiken dagelijks AI-tools. 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Schrijf je in voor onze nieuwsbrief en blijf op de hoogte.","mpform3202","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=h96QYjVmdIYNypymyuXd&p=https&om=d&of=h&c=1&jq=3","footer_type$48122ddb-af33-4fc1-86c8-e51d511b09b8",{"id":647,"uid":6,"url":6,"type":648,"href":649,"tags":650,"first_publication_date":651,"last_publication_date":652,"slugs":653,"linked_documents":654,"lang":15,"alternate_languages":655,"data":658},"ZJxMFhEAACAAan3N","placeholders","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZJxMFhEAACAAan3N%22%29+%5D%5D",[],"2023-06-28T15:04:57+0000","2026-03-20T14:45:16+0000",[648],[],[656],{"id":657,"type":648,"lang":19},"Z1HDcBAAACQAfj0o",{"jaar_ervaring":659,"aantal_medewerkers":660,"emerce_nr":661,"pim_organisaties":662,"contact_message_error":663,"contact_message_send":664,"job_application_error":665,"job_application_send":666},26,95,3,80,"Je bericht kon niet worden verzonden","Je bericht is succesvol verzonden","Helaas kon je sollicitatie niet verzonden worden","Je sollicitatie is met succes verzonden",1779978239008]