[{"data":1,"prerenderedAt":740},["Reactive",2],{"default-navigation-main_navigation-nl-NL":3,"default-navigation-sub_navigation-nl-NL":123,"default-navigation-navigation_more-nl-NL":6,"default-navigation-footer_navigation-nl-NL":187,"spotler-popup-data":283,"footer-bottom-navigation-nl-NL":348,"insight-detail-converterende-designs-met-behoud-van-merkidentiteit-nl-NL":423,"placeholders-nl-NL":697,"footer-nl-NL":718},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":20},"ZJqTnxEAACEAZOWN","main_navigation",null,"navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZJqTnxEAACEAZOWN%22%29+%5D%5D",[],"2023-06-27T07:45:39+0000","2026-01-14T10:42:29+0000",[13],"services",[],"nl-nl",[17],{"id":18,"type":7,"lang":19,"uid":5},"ZmYJFxAAACIAZBKH","en-gb",{"show_socials":21,"show_socials_pim":21,"slices":22,"slices1":87},false,[23,38,50,63,74],{"variation":24,"version":25,"items":26,"primary":27,"id":37,"slice_type":7,"slice_label":6},"default","initial",[],{"link":28,"title":36,"subtitle":6},{"id":29,"type":30,"tags":31,"lang":15,"slug":13,"first_publication_date":32,"last_publication_date":33,"uid":13,"link_type":34,"key":35,"isBroken":21},"ZJv_RREAACIAaeef","page",[],"2023-06-28T09:37:12+0000","2025-11-06T07:49:19+0000","Document","5a04eaab-c1b4-48ce-adbc-8eeeddd10fed","Services","navigation$eeb3d3fb-6dee-427a-9f01-bc73d98aeab0",{"variation":24,"version":25,"items":39,"primary":40,"id":49,"slice_type":7,"slice_label":6},[],{"link":41,"title":48,"subtitle":6},{"id":42,"type":30,"tags":43,"lang":15,"slug":44,"first_publication_date":45,"last_publication_date":46,"uid":44,"link_type":34,"key":47,"isBroken":21},"aD7iFRMAACAAQQas",[],"solutions","2025-06-20T09:32:33+0000","2026-01-15T12:28:41+0000","3a4cdb65-23f5-425a-839b-f277f8e87207","Solutions","navigation$406e323c-d8c7-4380-8689-d9858cedab30",{"variation":24,"version":25,"items":51,"primary":52,"id":62,"slice_type":7,"slice_label":6},[],{"link":53,"title":61,"subtitle":6},{"id":54,"type":30,"tags":55,"lang":15,"slug":57,"first_publication_date":58,"last_publication_date":59,"uid":57,"link_type":34,"key":60,"isBroken":21},"ZL5f2BIAACQA6d-c",[56],"overview","cases","2023-07-24T11:26:20+0000","2026-02-11T09:21:35+0000","f92f5349-852d-45c7-ad2d-5b88021a9407","Cases","navigation$1d29032b-1ef5-4b44-b6a5-f426f13d929f",{"variation":24,"version":25,"items":64,"primary":65,"id":73,"slice_type":7,"slice_label":6},[],{"link":66,"title":72,"subtitle":6},{"id":67,"type":30,"tags":68,"lang":15,"slug":69,"first_publication_date":70,"last_publication_date":33,"uid":69,"link_type":34,"key":71,"isBroken":21},"ZJv_JxEAACAAaedZ",[56],"insights","2023-06-28T09:36:43+0000","5c556ba3-5629-4317-9daf-cab335efbaa4","Insights","navigation$7e3ee1d6-74ee-417c-ab02-0d89862f23cd",{"variation":24,"version":25,"items":75,"primary":76,"id":86,"slice_type":7,"slice_label":6},[],{"link":77,"title":85,"subtitle":6},{"id":78,"type":30,"tags":79,"lang":15,"slug":81,"first_publication_date":82,"last_publication_date":83,"uid":80,"link_type":34,"key":84,"isBroken":21},"ZJBLYBUAACsACyXb",[80],"about","samen-gaan-voor-het-hoogst-haalbare","2023-06-19T12:34:43+0000","2026-04-21T08:03:59+0000","e9b76819-27e7-4ea7-bdaf-80d098541178","About","navigation$cc0941b1-7ce7-41f4-8fbb-e51184cca423",[88,95,102,109,116],{"variation":24,"version":25,"items":89,"primary":90,"id":94,"slice_type":7,"slice_label":6},[],{"link":91,"title":36,"subtitle":6},{"id":29,"type":30,"tags":92,"lang":15,"slug":13,"first_publication_date":32,"last_publication_date":33,"uid":13,"link_type":34,"key":93,"isBroken":21},[],"5ca20388-ce6e-4b6f-98f4-a3bbe97f1365","navigation$a85aefef-771f-4b59-9703-7ebddc09b6e7",{"variation":24,"version":25,"items":96,"primary":97,"id":101,"slice_type":7,"slice_label":6},[],{"link":98,"title":48,"subtitle":6},{"id":42,"type":30,"tags":99,"lang":15,"slug":44,"first_publication_date":45,"last_publication_date":46,"uid":44,"link_type":34,"key":100,"isBroken":21},[],"803c42aa-db42-4e2f-9267-6e069e438c8b","navigation$bf2f624f-cf95-4244-bbaf-449b61287212",{"variation":24,"version":25,"items":103,"primary":104,"id":108,"slice_type":7,"slice_label":6},[],{"link":105,"title":61,"subtitle":6},{"id":54,"type":30,"tags":106,"lang":15,"slug":57,"first_publication_date":58,"last_publication_date":59,"uid":57,"link_type":34,"key":107,"isBroken":21},[56],"448a29d7-7ab9-405a-980c-cc30742b023e","navigation$ab8e9618-fe4f-41f2-a1cd-a75eca949f03",{"variation":24,"version":25,"items":110,"primary":111,"id":115,"slice_type":7,"slice_label":6},[],{"link":112,"title":72,"subtitle":6},{"id":67,"type":30,"tags":113,"lang":15,"slug":69,"first_publication_date":70,"last_publication_date":33,"uid":69,"link_type":34,"key":114,"isBroken":21},[56],"4c91638a-2d2c-4359-9656-127b0523acbf","navigation$4314056c-3468-4791-aebd-c88a807c8105",{"variation":24,"version":25,"items":117,"primary":118,"id":122,"slice_type":7,"slice_label":6},[],{"link":119,"title":85,"subtitle":6},{"id":78,"type":30,"tags":120,"lang":15,"slug":81,"first_publication_date":82,"last_publication_date":83,"uid":80,"link_type":34,"key":121,"isBroken":21},[80],"9f78e0d7-07d3-45aa-a993-1a04297fa51d","navigation$5ea76e01-3bf5-4c6f-9ec5-cd90cb6b19c3",{"id":124,"uid":125,"url":6,"type":7,"href":126,"tags":127,"first_publication_date":128,"last_publication_date":129,"slugs":130,"linked_documents":131,"lang":15,"alternate_languages":132,"data":135},"ZOuTaREAACMAxUCB","sub_navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZOuTaREAACMAxUCB%22%29+%5D%5D",[],"2023-08-27T18:18:20+0000","2023-12-04T12:41:54+0000",[],[],[133],{"id":134,"type":7,"lang":19,"uid":125},"Z0CDkBcAACYATyST",{"show_socials":6,"show_socials_pim":6,"slices":136,"slices1":186},[137,149,161,173],{"variation":24,"version":25,"items":138,"primary":139,"id":148,"slice_type":7,"slice_label":6},[],{"link":140,"title":147,"subtitle":6},{"id":141,"type":30,"tags":142,"lang":15,"slug":143,"first_publication_date":144,"last_publication_date":145,"uid":143,"link_type":34,"key":146,"isBroken":21},"ZVE9pxEAAI7VeKE3",[],"klanten","2023-11-12T21:03:38+0000","2024-10-15T09:10:39+0000","eeabac39-2f80-4eb9-8d41-60440c0dd03f","Onze klanten","navigation$836b71f2-2a6e-44dc-b6df-8c64887dca13",{"variation":24,"version":25,"items":150,"primary":151,"id":160,"slice_type":7,"slice_label":6},[],{"link":152,"title":159,"subtitle":6},{"id":153,"type":30,"tags":154,"lang":15,"slug":155,"first_publication_date":156,"last_publication_date":157,"uid":155,"link_type":34,"key":158,"isBroken":21},"ZV8uMBAAACOF-Enc",[],"partners","2023-11-30T09:21:26+0000","2024-07-15T13:56:10+0000","76f56d88-3256-449f-8f5a-6795d777301b","Onze partners","navigation$6b6ee570-5839-4ab1-a4e3-54edccc2f0a0",{"variation":24,"version":25,"items":162,"primary":163,"id":172,"slice_type":7,"slice_label":6},[],{"link":164,"title":171,"subtitle":6},{"id":165,"type":30,"tags":166,"lang":15,"slug":167,"first_publication_date":168,"last_publication_date":169,"uid":167,"link_type":34,"key":170,"isBroken":21},"ZNksuxAAACYAq7Cs",[167],"werken-bij","2023-08-13T19:19:26+0000","2025-11-21T12:34:33+0000","4a2212f6-9581-4bfd-8e11-1f147d2cfce4","Werken bij","navigation$6c1638b5-c1bd-4472-96e1-eb7bde418841",{"variation":24,"version":25,"items":174,"primary":175,"id":185,"slice_type":7,"slice_label":6},[],{"link":176,"title":184,"subtitle":6},{"id":177,"type":30,"tags":178,"lang":15,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":179,"link_type":34,"key":183,"isBroken":21},"ZJ1DPREAACAAbrEy",[179],"contact","over-ons---contact","2023-06-29T08:39:30+0000","2026-03-09T11:08:30+0000","233e4b52-f9b6-403b-a0bc-d4c0c4d589af","Contact","navigation$a89afdc1-3aa8-421a-b3be-b358dc558bca",[],{"id":188,"uid":189,"url":6,"type":7,"href":190,"tags":191,"first_publication_date":192,"last_publication_date":182,"slugs":193,"linked_documents":194,"lang":15,"alternate_languages":195,"data":198},"ZORk4BAAACAAyTJ6","footer_navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZORk4BAAACAAyTJ6%22%29+%5D%5D",[],"2023-08-22T07:34:07+0000",[179],[],[196],{"id":197,"type":7,"lang":19,"uid":189},"ZtsGpBAAACIA1SfN",{"show_socials":199,"show_socials_pim":21,"slices":200,"slices1":282},true,[201,236,263],{"variation":24,"version":25,"items":202,"primary":231,"id":235,"slice_type":7,"slice_label":6},[203,210,215,221,226],{"link":204,"link_title":209,"description":6,"show_icon":21},{"link_type":205,"key":206,"url":207,"target":208},"Web","e26b1bee-c48d-4492-aba4-34a0bb4fac1a","https://www.google.nl/maps/place/XSARUS+Digital+Commerce/@51.752192,4.174958,17z/data=!3m1!4b1!4m6!3m5!1s0x47c44513efc1947d:0x95e7a7272950d84!8m2!3d51.752192!4d4.174958!16s%2Fg%2F1tdb3fxr?entry=ttu","_blank","De Hofjes 22, Middelharnis",{"link":211,"link_title":214,"description":6,"show_icon":21},{"link_type":205,"key":212,"url":213,"target":208},"9ef62378-de28-492b-88b1-3d15b049d9a7","https://www.google.nl/maps/place/Weena+505,+3013+AL+Rotterdam/@51.9239308,4.4721358,17z/data=!3m1!4b1!4m6!3m5!1s0x47c434a67ce9a1a3:0x52f403c08a85f066!8m2!3d51.9239308!4d4.4721358!16s%2Fm%2F054l_f8?entry=ttu&g_ep=EgoyMDI2MDMwMi4wIKXMDSoASAFQAw%3D%3D","Weena 505, Rotterdam",{"link":216,"link_title":220,"description":6,"show_icon":21},{"link_type":205,"key":217,"url":218,"target":219},"e930d103-ab4d-40cb-8d5c-06570617919d","tel:0187747400","","0187 747 400",{"link":222,"link_title":225,"description":6,"show_icon":21},{"link_type":205,"key":223,"url":224,"target":219},"3ebb09a8-d118-4393-b3e7-2cae50523bf9","mailto:info@xsarus.nl","info@xsarus.nl",{"link":227,"link_title":230,"description":6,"show_icon":21},{"id":177,"type":30,"tags":228,"lang":15,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":179,"link_type":34,"key":229,"isBroken":21},[179],"60b35225-05a7-4297-ae13-e2f06bb0924b","KvK: 24301412",{"link":232,"title":184,"subtitle":6},{"id":177,"type":30,"tags":233,"lang":15,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":179,"link_type":34,"key":234,"isBroken":21},[179],"9e8cfac7-523a-4b12-94a2-d75df83e3638","navigation$d423c0ba-caf1-4077-9295-82888efcfc2e",{"variation":24,"version":25,"items":237,"primary":258,"id":262,"slice_type":7,"slice_label":6},[238,248],{"link":239,"link_title":247,"description":6,"show_icon":21},{"id":240,"type":30,"tags":241,"lang":15,"slug":242,"first_publication_date":243,"last_publication_date":244,"uid":245,"link_type":34,"key":246,"isBroken":21},"ZN4DJRAAACYAwdu0",[167,56],"vacatures","2023-08-17T11:23:20+0000","2026-05-28T12:45:26+0000","werken-bij_vacatures","26926f8b-f851-4121-8f83-29c1581ea804","Vacatures",{"link":249,"link_title":257,"description":6,"show_icon":21},{"id":250,"type":30,"tags":251,"lang":15,"slug":252,"first_publication_date":253,"last_publication_date":254,"uid":255,"link_type":34,"key":256,"isBroken":21},"ZP7XuRIAAB4AkZZ2",[167],"ontdek-xsarus","2023-09-11T09:02:53+0000","2025-10-22T14:17:35+0000","werken-bij_ontdek-xsarus","64bdf2d7-fed9-415b-afa4-2e6d0a81ebf5","Ontdek XSARUS",{"link":259,"title":171,"subtitle":6},{"id":165,"type":30,"tags":260,"lang":15,"slug":167,"first_publication_date":168,"last_publication_date":169,"uid":167,"link_type":34,"key":261,"isBroken":21},[167],"11bdbb14-975c-4caf-9c8d-e758226b08fc","navigation$cfc1d3c8-9331-40a7-b554-bf74330ced41",{"variation":24,"version":25,"items":264,"primary":277,"id":281,"slice_type":7,"slice_label":6},[265,271],{"link":266,"link_title":269,"description":270,"show_icon":199},{"link_type":205,"key":267,"url":268,"target":219},"f80f96f7-8184-4d8a-ae46-e73c08010700","https://www.xsarus.nl","XSARUS Digital Commerce","E-commerce services en solutions",{"link":272,"link_title":275,"description":276,"show_icon":199},{"link_type":205,"key":273,"url":274,"target":208},"e24d88ba-7dd2-4109-bd4d-405dec2fd8eb","https://www.xsarus.nl/pim/","XSARUS PIM Masters","PIM services en solutions",{"link":278,"title":280,"subtitle":6},{"link_type":279},"Any","Meer van XSARUS","navigation$83f4a2a7-55df-41f8-9df5-9299b09dd976",[],{"id":284,"uid":285,"url":6,"type":30,"href":286,"tags":287,"first_publication_date":288,"last_publication_date":289,"slugs":290,"linked_documents":292,"lang":15,"alternate_languages":293,"data":296},"aH-aHxEAACAACwrS","whitepaper-gamechangers-webshops-2030","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aH-aHxEAACAACwrS%22%29+%5D%5D",[],"2025-07-28T13:51:40+0000","2025-09-15T12:50:02+0000",[291],"whitepaper-webshop-2030",[],[294],{"id":295,"type":30,"lang":19,"uid":285},"aO-M3RIAACIAZsgB",{"page_title":297,"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":298,"show_back_button":21,"slices":299,"parent":300,"meta_image":301,"meta_title":302,"meta_description":303,"meta_robots":6,"structured_data_job_posting":6,"slicesHeader":309,"slicesFooter":346,"og_type":30,"og_title":302,"og_description":306,"og_image":347},"Whitepaper webshop 2030",{"link_type":279},[],{"link_type":34},{},"Whitepaper: 7 gamechangers die webshops in 2030 op z’n kop zetten",[304],{"type":305,"text":306,"spans":307,"direction":308},"paragraph","Waar gaan we naartoe? En wat kun jij nu doen om in 2030 nog relevant te zijn? Download dit gratis paper en zet de eerste óf volgende stap.",[],"ltr",[310],{"variation":24,"version":25,"items":311,"primary":312,"id":344,"slice_type":345,"slice_label":6},[],{"glow_position":313,"marge_bottom":314,"title":315,"description_text":316,"description_list":317,"spotler_title":328,"spotler_description":338,"spotler_id":342,"spotler_src":343},"top-left","none","Webshops in 2030","Is jouw webshop klaar voor 2030? Ontdek in ons nieuwste paper 7 thema's die de komende vijf jaar bepalend zijn voor het succes van jouw webshop. Ze dwingen je om anders te denken. Over user experience. Over klantreizen. Over de rol van systemen. En vooral: over jouw klant.",[318,322,325],{"type":319,"text":320,"spans":321,"direction":308},"list-item","Inzichten van 13 e-commerce-, user experience- en marketingprofessionals",[],{"type":319,"text":323,"spans":324,"direction":308},"Concrete handvatten voor in de boardroom en op je roadmap",[],{"type":319,"text":326,"spans":327,"direction":308},"Over consumentengedrag, klantbeleving, technologie en meer",[],[329],{"type":305,"text":330,"spans":331,"direction":308},"Download nu het paper",[332],{"start":333,"end":334,"type":335,"data":336},0,21,"label",{"label":337},"xsarus-bold",[339],{"type":305,"text":340,"spans":341,"direction":308},"De horizon is 2030, de voorbereiding start vandaag.",[],"mpform4802","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=VCVitMCugsrqsCfvMTG2&p=https&om=d&of=h&c=1&jq=3","header_spotler$6e186329-7c46-48fd-8c4b-36dc578f06d5","header_spotler",[],{},{"id":349,"uid":350,"url":6,"type":7,"href":351,"tags":352,"first_publication_date":353,"last_publication_date":354,"slugs":355,"linked_documents":357,"lang":15,"alternate_languages":358,"data":361},"ZOR5zxAAACAAyZB6","footer_bottom_navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZOR5zxAAACAAyZB6%22%29+%5D%5D",[],"2023-08-22T09:03:14+0000","2025-01-21T12:16:29+0000",[356],"privacy",[],[359],{"id":360,"type":7,"lang":19,"uid":350},"ZtsG_BAAACIA1ShW",{"show_socials":199,"show_socials_pim":21,"slices":362,"slices1":422},[363,374,387,400,411],{"variation":24,"version":25,"items":364,"primary":365,"id":373,"slice_type":7,"slice_label":6},[],{"link":366,"title":372,"subtitle":6},{"id":367,"type":30,"tags":368,"lang":15,"slug":369,"first_publication_date":370,"last_publication_date":182,"uid":356,"link_type":34,"key":371,"isBroken":21},"ZN4fJRAAACMArNgO",[],"uw-persoonlijke-gegevens","2023-08-29T10:29:18+0000","ff4d974c-335c-4f1e-bf0f-5a466da37f8e","Privacy","navigation$12078719-bf58-441a-8e6e-c54434e274e3",{"variation":24,"version":25,"items":375,"primary":376,"id":386,"slice_type":7,"slice_label":6},[],{"link":377,"title":385,"subtitle":6},{"id":378,"type":30,"tags":379,"lang":15,"slug":380,"first_publication_date":381,"last_publication_date":382,"uid":383,"link_type":34,"key":384,"isBroken":21},"ZN4fPRAAACQArNiH",[],"google-analytics","2023-08-29T10:29:17+0000","2025-01-28T14:29:21+0000","cookies","e1f5dab3-15f1-41ed-829a-f235f88f959e","Cookies","navigation$ee046102-8276-44ec-bf34-fe1a86cecc8c",{"variation":24,"version":25,"items":388,"primary":389,"id":399,"slice_type":7,"slice_label":6},[],{"link":390,"title":398,"subtitle":6},{"id":391,"type":30,"tags":392,"lang":15,"slug":393,"first_publication_date":394,"last_publication_date":395,"uid":396,"link_type":34,"key":397,"isBroken":21},"ZONvkBAAACAAxNee",[],"-","2023-08-29T10:29:16+0000","2023-12-05T15:42:14+0000","disclaimer","f5216328-a0b6-4377-a5f2-d8d7a6fe3990","Disclaimer","navigation$5dce71bd-8f05-467d-9de2-ae18043f87d0",{"variation":24,"version":25,"items":401,"primary":402,"id":410,"slice_type":7,"slice_label":6},[],{"link":403,"title":409,"subtitle":6},{"id":404,"type":30,"tags":405,"lang":15,"slug":406,"first_publication_date":381,"last_publication_date":182,"uid":407,"link_type":34,"key":408,"isBroken":21},"ZN4faBAAACIArNla",[],"artikel-1-definities","algemene-voorwaarden","ab57c494-2578-4b31-9e04-85747e7799b6","Algemene voorwaarden","navigation$d1b901d1-66e8-4636-9a1b-2d653a380d21",{"variation":24,"version":25,"items":412,"primary":413,"id":421,"slice_type":7,"slice_label":6},[],{"link":414,"title":420,"subtitle":6},{"id":415,"type":30,"tags":416,"lang":15,"slug":393,"first_publication_date":381,"last_publication_date":417,"uid":418,"link_type":34,"key":419,"isBroken":21},"ZN4flxAAACMArNo3",[],"2023-12-07T15:10:24+0000","verwerkersovereenkomst","fc8ac524-38d9-45e5-97bd-cfeadaea82e7","Verwerkersovereenkomst","navigation$9adc09c0-141c-4740-abcd-5ea31c94f4d1",[],{"id":424,"uid":425,"url":6,"type":426,"href":427,"tags":428,"first_publication_date":429,"last_publication_date":429,"slugs":430,"linked_documents":432,"lang":15,"alternate_languages":433,"data":437},"ahgoxxIAACgAb-RB","insight_converterende-designs-met-behoud-van-merkidentiteit","insight","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ahgoxxIAACgAb-RB%22%29+%5D%5D",[],"2026-05-28T14:17:18+0000",[431],"1.-stel-de-klant-centraal",[],[434],{"id":435,"type":426,"lang":19,"uid":436},"ahgygBIAAC0Ab_r6","insight_high-converting-designs-that-stay-true-to-your-brand-identity",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":438,"insights_per_page":6,"slices":439,"insight_title":578,"insight_teaser":579,"author":580,"release_date":633,"branches":634,"pim_branches":637,"services":640,"show_on_xsarus":199,"show_on_pim_section":21,"meta_image":651,"meta_title":657,"meta_description":658,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":659,"og_title":657,"og_description":658,"og_image":660,"slicesFooter":664},{"link_type":279},[440,450,460,479,514,534],{"variation":24,"version":25,"items":441,"primary":442,"id":448,"slice_type":449,"slice_label":6},[],{"text":443,"divider":21,"marge_bottom":447,"anchor":21,"anchor_text":6},[444],{"type":305,"text":445,"spans":446,"direction":308},"Een converterend design is essentieel voor de toegevoegde waarde van jouw webshop. Tegelijkertijd wil je ook de merkidentiteit behouden om klanten een herkenbare en consistente ervaring te bieden. Maar hoe vind je de balans tussen deze twee doelen? We delen onze aanpak om te komen tot een visueel aantrekkelijk en converterend design - zonder afbreuk te doen aan de merkidentiteit.",[],"large","text_intro$477a62e1-1f2e-4671-964d-7494fd6dbb10","text_intro",{"variation":24,"version":25,"items":451,"primary":457,"id":458,"slice_type":459,"slice_label":6},[452],{"richtext":453},[454],{"type":305,"text":455,"spans":456,"direction":308},"Herken je deze uitdaging? Een deel van je team wil een design waarin de merkuitstraling volledig terugkomt. Het andere deel wil vooral functioneel design gericht op maximale conversie. Een herkenbaar voorbeeld is een grote hero-banner op de homepage. Perfect voor branding, minder goed voor de doorstroming.  ",[],{"marge_bottom":447,"anchor":21,"anchor_text":6},"richtext$1ca6144f-61e5-4d39-9506-2d30bbafe9e6","richtext",{"variation":24,"version":25,"items":461,"primary":462,"id":477,"slice_type":478,"slice_label":6},[],{"text":463,"text_alignment":475,"button_text":6,"button_link":476,"content_alignment":475,"divider":21,"marge_bottom":447,"anchor":21,"anchor_text":6},[464],{"type":305,"text":465,"spans":466,"direction":308},"Hoe zorg je voor de juiste balans tussen merkidentiteit en conversie in design?  ",[467,471],{"start":468,"end":469,"type":335,"data":470},41,55,{"label":337},{"start":472,"end":473,"type":335,"data":474},59,68,{"label":337},"center",{"link_type":279},"text_sections$1318ea4f-7dc4-4afc-a57f-29344bea19b6","text_sections",{"variation":24,"version":25,"items":480,"primary":512,"id":513,"slice_type":459,"slice_label":6},[481,490,501],{"richtext":482},[483,487],{"type":484,"text":485,"spans":486,"direction":308},"heading2","1. Stel de klant centraal",[],{"type":305,"text":488,"spans":489,"direction":308},"Een veelgemaakte fout is om designkeuzes te baseren op wat de je zelf mooi vindt, in plaats van wat de doelgroep aanspreekt. Een converterend design ontstaat wanneer het merk zich inleeft in de pijnpunten en wensen van de klant. User research speelt hierbij een cruciale rol. Methodes en tools zoals persona’s, customer journey mapping, Google Analytics, Hotjar en klantsessies leveren kwalitatieve informatie op. ",[],{"richtext":491},[492,495,498],{"type":484,"text":493,"spans":494,"direction":308},"2. De visuele richtingen bepalen ",[],{"type":305,"text":496,"spans":497,"direction":308},"Nadat de behoefte van je doelgroep in kaar is gebracht, is concepting de volgende stap in het vertalen van een merk naar visuele uitingen. Vanuit een brandbook worden elementen zoals kleurgebruik, typografie en beeldkeuze samengevoegd tot een samenhangend geheel.  ",[],{"type":305,"text":499,"spans":500,"direction":308},"Dit proces omvat niet alleen schetsen en ontwerpen: het is essentieel om deze visuele stijl consistent door te voeren in alle componenten. Deze uitwerkingen worden vastgelegd in een design system. Het doel? Een herkenbare uitstraling creëren die klanten direct associëren met het merk - zelfs zonder dat een logo vereist is. ",[],{"richtext":502},[503,506,509],{"type":484,"text":504,"spans":505,"direction":308},"3. Consistentie versterkt merkidentiteit",[],{"type":305,"text":507,"spans":508,"direction":308},"Voor een sterke merkidentiteit is het cruciaal om een eenduidige boodschap uit te dragen. Een merk moet herkenbaar zijn, van de website tot de klantenservice en zelfs in de fysieke winkels. Consistentie hierin vraagt om regelmatige evaluatie van je uitingen. Sluiten de social posts, uitstraling van advertenties, visuals op de website en de inrichting van fysieke winkels nog voldoende op elkaar aan? ",[],{"type":305,"text":510,"spans":511,"direction":308},"Als jouw bedrijf deze samenhang kan bewaren, bouw je sneller vertrouwen op bij klanten en versterk je de merkidentiteit.",[],{"marge_bottom":447,"anchor":21,"anchor_text":6},"richtext$07470299-a0ab-4db4-afbd-cfabf235e14f",{"variation":24,"version":25,"items":515,"primary":516,"id":532,"slice_type":533,"slice_label":6},[],{"image":517,"marge_bottom":447,"anchor":21,"anchor_text":6},{"dimensions":518,"alt":6,"copyright":6,"url":521,"id":522,"edit":523,"mobile":526},{"width":519,"height":520},1920,1080,"https://images.prismic.io/xsarus-nl/ahgqXbK9tuLqEN_C_ZfGp4EmNsf2sHjKK_Image_Eijerkamp_2.jpg?auto=format,compress&rect=0,0,1920,1080&w=1920&h=1080","ahgqXbK9tuLqEN_C",{"x":333,"y":333,"zoom":524,"background":525},1,"transparent",{"dimensions":527,"alt":6,"copyright":6,"url":530,"id":522,"edit":531},{"width":528,"height":529},768,432,"https://images.prismic.io/xsarus-nl/ahgqXbK9tuLqEN_C_ZfGp4EmNsf2sHjKK_Image_Eijerkamp_2.jpg?auto=format,compress&rect=0,0,1920,1080&w=768&h=432",{"x":333,"y":333,"zoom":524,"background":525},"image$80d685fd-fc8e-40fd-8376-bff1f01eb9a1","image",{"variation":24,"version":25,"items":535,"primary":576,"id":577,"slice_type":459,"slice_label":6},[536,568],{"richtext":537},[538,541,544,550,555,560,565],{"type":484,"text":539,"spans":540,"direction":308},"Essentiële design elementen voor conversie  ",[],{"type":305,"text":542,"spans":543,"direction":308},"Een converterend design draait om: ",[],{"type":319,"text":545,"spans":546,"direction":308},"Visuele identiteit: Kleur, typografie en fotografie die klanten aanspreken. ",[547],{"start":333,"end":548,"type":549},20,"strong",{"type":319,"text":551,"spans":552,"direction":308},"Leesbaarheid: Witruimte en een duidelijke visuele hiërarchie. ",[553],{"start":333,"end":554,"type":549},12,{"type":319,"text":556,"spans":557,"direction":308},"Gebruikerservaring: De juiste copy, goed werkende functionaliteiten, effectieve call-to-actions (CTA’s) en prettige interacties. ",[558],{"start":333,"end":559,"type":549},18,{"type":319,"text":561,"spans":562,"direction":308},"Verleidingsprincipes passend bij de merkstrategie: Bijvoorbeeld sociale bewijskracht, zoals klantreviews om twijfel weg te nemen. ",[563],{"start":333,"end":564,"type":549},50,{"type":305,"text":566,"spans":567,"direction":308},"Al deze elementen samen leiden tot hogere conversie en meer aankopen. ",[],{"richtext":569},[570,573],{"type":484,"text":571,"spans":572,"direction":308},"De juiste balans ",[],{"type":305,"text":574,"spans":575,"direction":308},"Het vinden van een balans tussen merkidentiteit en conversiegericht design vraagt om een doordachte aanpak. Denk aan: klantgericht ontwerpen, het waarborgen van consistentie en data als kompas gebruiken. Hierdoor creëer je een webshop die niet alleen functioneel uitblinkt, maar ook trouw blijft aan de essentie van je merk.  ",[],{"marge_bottom":447,"anchor":21,"anchor_text":6},"richtext$324566e5-bda2-4e4b-8af7-f927032ee7f0","Converterende designs met behoud van je merkidentiteit","Hoe zorg je voor de juiste balans tussen merkidentiteit en conversie in design? Ontdek het in dit insight.",{"id":581,"type":582,"tags":583,"lang":15,"slug":584,"first_publication_date":585,"last_publication_date":586,"uid":587,"data":588,"link_type":34,"key":632,"isBroken":21},"ZMtDIBAAACEAToH-","professional",[],"ton","2023-08-03T06:03:15+0000","2025-06-10T11:53:20+0000","ton-de-munck",{"firstname":589,"job_description":590,"image":591,"lastname":631},"Ton","Lead Design",{"dimensions":592,"alt":595,"copyright":6,"url":596,"id":597,"edit":598,"main_mobile":602,"footer":610,"footer_mobile":618,"insights":625},{"width":593,"height":594},810,1200,"Ton de Munck","https://images.prismic.io/xsarus-nl/50e581d9-8198-4971-a49b-c2b011ecaa3d_Ton.jpg?auto=compress,format&rect=165,0,729,1080&w=810&h=1200","ZMtC7RAAACAAToEc",{"x":599,"y":333,"zoom":600,"background":601},-183,1.1111111111111112,"#fff",{"dimensions":603,"alt":595,"copyright":6,"url":606,"id":597,"edit":607},{"width":604,"height":605},312,460,"https://images.prismic.io/xsarus-nl/50e581d9-8198-4971-a49b-c2b011ecaa3d_Ton.jpg?auto=compress,format&rect=164,0,733,1080&w=312&h=460",{"x":608,"y":333,"zoom":609,"background":601},-69,0.42592592592592593,{"dimensions":611,"alt":595,"copyright":6,"url":614,"id":597,"edit":615},{"width":612,"height":613},812,448,"https://images.prismic.io/xsarus-nl/50e581d9-8198-4971-a49b-c2b011ecaa3d_Ton.jpg?auto=compress,format&rect=0,117,1080,596&w=812&h=448",{"x":333,"y":616,"zoom":617,"background":601},-87,0.7518518518518519,{"dimensions":619,"alt":595,"copyright":6,"url":621,"id":597,"edit":622},{"width":620,"height":613},654,"https://images.prismic.io/xsarus-nl/50e581d9-8198-4971-a49b-c2b011ecaa3d_Ton.jpg?auto=compress,format&rect=0,57,1080,740&w=654&h=448",{"x":333,"y":623,"zoom":624,"background":601},-34,0.6055555555555555,{"dimensions":626,"alt":6,"copyright":6,"url":628,"id":629,"edit":630},{"width":627,"height":627},320,"https://images.prismic.io/xsarus-nl/aDm58CdWJ-7kSvYS_Ton.jpg?auto=format,compress&rect=0,0,320,320&w=320&h=320","aDm58CdWJ-7kSvYS",{"x":333,"y":333,"zoom":524,"background":525},"de Munck","dd6ce12b-628d-4915-930b-18f18475e2f4","2024-12-13T09:20:00+0000",[635],{"branch":636},{"link_type":34},[638],{"branch":639},{"link_type":34},[641],{"service":642},{"id":643,"type":644,"tags":645,"lang":15,"slug":646,"first_publication_date":647,"last_publication_date":648,"uid":649,"link_type":34,"key":650,"isBroken":21},"Zk8xLxAAACEAOfJe","service",[],"groei--optimalisatie","2024-05-23T12:06:15+0000","2024-12-05T14:42:49+0000","groei-en-optimalisatie","58a73f1f-a301-4aa1-a6e7-d06eb5cddd53",{"dimensions":652,"alt":6,"copyright":6,"url":654,"id":522,"edit":655},{"width":594,"height":653},630,"https://images.prismic.io/xsarus-nl/ahgqXbK9tuLqEN_C_ZfGp4EmNsf2sHjKK_Image_Eijerkamp_2.jpg?auto=format%2Ccompress&rect=0%2C36%2C1920%2C1008&w=1200&h=630",{"x":333,"y":656,"zoom":524,"background":525},36,"Converterende designs met behoud van je merkidentiteit  | XSARUS","Hoe zorg je voor de juiste balans tussen merkidentiteit en conversie in design? Ontdek het in dit insight.","article",{"dimensions":661,"alt":6,"copyright":6,"url":662,"id":522,"edit":663},{"width":594,"height":653},"https://images.prismic.io/xsarus-nl/ahgqXbK9tuLqEN_C_ZfGp4EmNsf2sHjKK_Image_Eijerkamp_2.jpg?auto=format,compress&rect=0,36,1920,1008&w=1200&h=630",{"x":333,"y":656,"zoom":524,"background":525},[665],{"variation":666,"version":25,"items":667,"primary":668,"id":695,"slice_type":696,"slice_label":6},"footerTypeQuestion",[],{"title":669,"description":670,"professional":671,"form_type":690,"form_id":691,"hubspot_portal_id":692,"hubspot_region":693,"form_url":6,"info_title":6,"info_text":694,"form_html":6},"Wil je balans tussen merkidentiteit en converterend design?","Neem contact met ons op en ontdek hoe wij jouw merk naar het volgende niveau kunnen tillen, met designs die zowel overtuigen als converteren.",{"id":581,"type":582,"tags":672,"lang":15,"slug":584,"first_publication_date":585,"last_publication_date":586,"uid":587,"data":673,"link_type":34,"key":689,"isBroken":21},[],{"firstname":589,"job_description":590,"image":674,"lastname":631},{"dimensions":675,"alt":595,"copyright":6,"url":596,"id":597,"edit":676,"main_mobile":677,"footer":680,"footer_mobile":683,"insights":686},{"width":593,"height":594},{"x":599,"y":333,"zoom":600,"background":601},{"dimensions":678,"alt":595,"copyright":6,"url":606,"id":597,"edit":679},{"width":604,"height":605},{"x":608,"y":333,"zoom":609,"background":601},{"dimensions":681,"alt":595,"copyright":6,"url":614,"id":597,"edit":682},{"width":612,"height":613},{"x":333,"y":616,"zoom":617,"background":601},{"dimensions":684,"alt":595,"copyright":6,"url":621,"id":597,"edit":685},{"width":620,"height":613},{"x":333,"y":623,"zoom":624,"background":601},{"dimensions":687,"alt":6,"copyright":6,"url":628,"id":629,"edit":688},{"width":627,"height":627},{"x":333,"y":333,"zoom":524,"background":525},"d4f97de5-f9b9-402b-9624-c0de9758c96f","HubSpot","f609afc3-f369-499c-ac6f-3ea906979fe3","145830440","eu1",[],"footer_type$c066a25c-8e02-4a94-86d1-8f53580309dc","footer_type",{"id":698,"uid":6,"url":6,"type":699,"href":700,"tags":701,"first_publication_date":702,"last_publication_date":703,"slugs":704,"linked_documents":705,"lang":15,"alternate_languages":706,"data":709},"ZJxMFhEAACAAan3N","placeholders","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZJxMFhEAACAAan3N%22%29+%5D%5D",[],"2023-06-28T15:04:57+0000","2026-03-20T14:45:16+0000",[699],[],[707],{"id":708,"type":699,"lang":19},"Z1HDcBAAACQAfj0o",{"jaar_ervaring":710,"aantal_medewerkers":711,"emerce_nr":712,"pim_organisaties":713,"contact_message_error":714,"contact_message_send":715,"job_application_error":716,"job_application_send":717},26,95,3,80,"Je bericht kon niet worden verzonden","Je bericht is succesvol verzonden","Helaas kon je sollicitatie niet verzonden worden","Je sollicitatie is met succes verzonden",{"id":719,"uid":720,"url":6,"type":721,"href":722,"tags":723,"first_publication_date":724,"last_publication_date":725,"slugs":726,"linked_documents":727,"lang":15,"alternate_languages":728,"data":729},"ZPTXNRIAACQAvWje","footer-default","footer_default","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZPTXNRIAACQAvWje%22%29+%5D%5D",[],"2023-09-03T18:58:00+0000","2025-12-11T13:07:09+0000",[720],[],[],{"slices":730},[731],{"variation":24,"version":25,"items":732,"primary":734,"id":739,"slice_type":696,"slice_label":6},[733],{},{"title":735,"description":736,"form_type":6,"form_id":737,"hubspot_portal_id":6,"hubspot_region":6,"form_url":738,"form_html":6},"Blijf op de hoogte","Onze laatste digital commerce insights en cases niet missen? Schrijf je in voor onze nieuwsbrief en blijf op de hoogte.","mpform3202","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=h96QYjVmdIYNypymyuXd&p=https&om=d&of=h&c=1&jq=3","footer_type$48122ddb-af33-4fc1-86c8-e51d511b09b8",1779978238992]