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En vooral: over jouw klant.",[393,397,400],{"type":394,"text":395,"spans":396,"direction":383},"list-item","Inzichten van 13 e-commerce-, user experience- en marketingprofessionals",[],{"type":394,"text":398,"spans":399,"direction":383},"Concrete handvatten voor in de boardroom en op je roadmap",[],{"type":394,"text":401,"spans":402,"direction":383},"Over consumentengedrag, klantbeleving, technologie en meer",[],[404],{"type":380,"text":405,"spans":406,"direction":383},"Download nu het paper",[407],{"start":408,"end":409,"type":410,"data":411},0,21,"label",{"label":412},"xsarus-bold",[414],{"type":380,"text":415,"spans":416,"direction":383},"De horizon is 2030, de voorbereiding start vandaag.",[],"mpform4802","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=VCVitMCugsrqsCfvMTG2&p=https&om=d&of=h&c=1&jq=3","header_spotler$6e186329-7c46-48fd-8c4b-36dc578f06d5","header_spotler",[],{},{"id":424,"uid":425,"url":6,"type":426,"href":427,"tags":428,"first_publication_date":429,"last_publication_date":429,"slugs":430,"linked_documents":432,"lang":15,"alternate_languages":433,"data":437},"af3h-REAACAAXjbF","insight_is-jouw-ga4-data-wel-zuiver","insight","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22af3h-REAACAAXjbF%22%29+%5D%5D",[],"2026-05-28T14:17:18+0000",[431],"hoe-herken-je-signalen-van-vervuilde-data",[],[434],{"id":435,"type":426,"lang":19,"uid":436},"ahhKVRIAACsAcCu0","insight_is-your-ga4-data-actually-reliable",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":438,"insights_per_page":6,"slices":439,"insight_title":546,"insight_teaser":547,"author":548,"release_date":603,"branches":604,"pim_branches":607,"services":610,"show_on_xsarus":199,"show_on_pim_section":21,"meta_image":621,"meta_title":622,"meta_description":623,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":624,"og_title":622,"og_description":623,"og_image":625,"slicesFooter":626},{"link_type":279},[440,450,525],{"variation":24,"version":25,"items":441,"primary":442,"id":448,"slice_type":449,"slice_label":6},[],{"text":443,"divider":21,"marge_bottom":447,"anchor":21,"anchor_text":6},[444],{"type":380,"text":445,"spans":446,"direction":383},"Je vertrouwt dagelijks op je data in Google Analytics 4. Maar wat als die data vertroebeld is? Pieken die je niet kunt verklaren, conversies zonder sessie/pageviews of plotseling verkeer vanuit onbekende bronnen. Met verkeerde beslissingen als gevolg.",[],"large","text_intro$6075d288-53ed-4f2d-9320-af3736cef208","text_intro",{"variation":24,"version":25,"items":451,"primary":522,"id":523,"slice_type":524,"slice_label":6},[452,486,494],{"richtext":453},[454,458,461,464,467,470,473,476,483],{"type":455,"text":456,"spans":457,"direction":383},"heading2","Hoe herken je signalen van vervuilde data? ",[],{"type":380,"text":459,"spans":460,"direction":383},"Er zijn verschillende oorzaken die kunnen wijzen op vervuilde data. Herken je één van onderstaande signalen? ",[],{"type":394,"text":462,"spans":463,"direction":383},"Onverklaarbare pieken in sessies ",[],{"type":394,"text":465,"spans":466,"direction":383},"Verkeer vanuit ‘localhost’, ‘paypal.com’ of via een VPN ",[],{"type":394,"text":468,"spans":469,"direction":383},"Een opvallend hoge bounce rate of korte sessieduur ",[],{"type":394,"text":471,"spans":472,"direction":383},"Conversies zonder daadwerkelijke sessie of paginaweergave ",[],{"type":394,"text":474,"spans":475,"direction":383},"Hoge traffic uit onverwachte landen ",[],{"type":394,"text":477,"spans":478,"direction":383},"Sessies van bepaald device met land of ander kenmerk zonder inkomsten en engagement",[479],{"start":480,"end":481,"type":482},52,53,"strong",{"type":380,"text":484,"spans":485,"direction":383},"Allemaal mogelijke signalen dat je GA4-data niet klopt. En als je data niet klopt, maak je dan de juiste keuzes?  ",[],{"richtext":487},[488,491],{"type":455,"text":489,"spans":490,"direction":383},"Hoe breng je spamverkeer binnen GA4 in kaart? ",[],{"type":380,"text":492,"spans":493,"direction":383},"Een simpele analyse op kenmerken zoals schermresolutie of land van herkomst kan al veel zeggen. Het filter in Google Analytics voor schermresolutie/land/andere kenmerken kun je er tegenaan houden. En vervolgens kijken of het veel sessies en geen inkomsten heeft. Zie je honderden sessies vanaf een resolutie die verder niks doet? Grote kans dat dit botverkeer is. Hetzelfde geldt voor grote aantallen bezoekers uit landen die je normaal niet target.   ",[],{"richtext":495},[496,499,502,508,512,517],{"type":455,"text":497,"spans":498,"direction":383},"Wat kun je doen om jouw datakwaliteit te verbeteren?  ",[],{"type":380,"text":500,"spans":501,"direction":383},"Gelukkig kun je met een paar slimme quick fixes al veel zelf doen. En het hoeft niet eens heel complex te zijn. ",[],{"type":503,"text":504,"spans":505,"direction":383},"o-list-item","Self-referrals uitsluiten \nVoeg tussenstations in de klantreis zoals adyen.com, mollie.com of paypal.com toe aan je lijst met uitgesloten verwijzingen. Zo voorkom je dat transacties verkeerd worden toegeschreven. Dit vind je onder GA4 – Admin – Instellingen voor gegevensstreams – Lijst met uitgesloten verwijzingsverkeer.  ",[506],{"start":408,"end":507,"type":482},26,{"type":503,"text":509,"spans":510,"direction":383},"Bots & scrapers blokkeren \nFilter intern verkeer uit en maak een gegevensfilter aan. Gebruik IP- of user-agentfilters om bekend verkeer, zoals van Cookiebot, uit te sluiten. Voeg eventueel een custom dimension toe (bijv. traffic_type = cookiebot) om dit verkeer te identificeren. Stel dit in via GA4 → Beheer → Gegevensfilters → Intern verkeer uitsluiten op IP.",[511],{"start":408,"end":507,"type":482},{"type":503,"text":513,"spans":514,"direction":383},"Slimme filters in GTM \nJe kunt client-side triggers instellen die afvangen op bepaald gedrag of cookies. Gebruik kenmerken zoals gedrag, screen_resolution of referrer om verkeer te herkennen dat waarschijnlijk niet legitiem is. Richt in GTM regels in die dit verkeer blokkeren of labelen, zodat het niet in GA4 wordt gemeten. Dit kun je zowel client- als server-side toepassen.",[515],{"start":408,"end":516,"type":482},22,{"type":503,"text":518,"spans":519,"direction":383},"Testverkeer uitsluiten \nZorg dat verkeer van je eigen team, staging-omgevingen of test tools buiten beeld blijft via hostname- of IP-filters. ",[520],{"start":408,"end":521,"type":482},23,{"marge_bottom":447,"anchor":21,"anchor_text":6},"richtext$a7388bff-7376-48e3-b413-1c577b7d424a","richtext",{"variation":24,"version":25,"items":526,"primary":541,"id":544,"slice_type":545,"slice_label":6},[527],{"title_small":6,"text_small":528},[529,532,535,538],{"type":380,"text":530,"spans":531,"direction":383},"Zuivere data in Google Analytics 4. En dus betere beslissingen rondom je campagnes en conversieprestaties. ",[],{"type":394,"text":533,"spans":534,"direction":383},"Realistisch inzicht in sessies, kanaalprestaties en conversies ",[],{"type":394,"text":536,"spans":537,"direction":383},"Minder vervuiling in rapportages ",[],{"type":394,"text":539,"spans":540,"direction":383},"Betere keuzes voor campagnes en budgetverdeling",[],{"title":542,"marge_bottom":447,"anchor":21,"anchor_text":6,"background_color":543},"Wat levert het op?","light","title_text$b9ec5cf9-4fc0-4f32-97e5-9805a0136962","title_text","Is jouw GA4-data wel zuiver?","Wat als je GA4-data vertroebeld is? Pieken die je niet kunt verklaren, conversies zonder sessie/pageviews, verkeer vanuit onbekende bronnen. Komt dit bekend voor? Tijd voor verandering.",{"id":549,"type":550,"tags":551,"lang":15,"slug":552,"first_publication_date":553,"last_publication_date":554,"uid":555,"data":556,"link_type":34,"key":602,"isBroken":21},"ZMtFGhAAACMATooe","professional",[],"william","2023-08-03T06:11:43+0000","2025-06-10T11:53:20+0000","william-tanis",{"firstname":557,"job_description":558,"image":559,"lastname":601},"William","Data Architect",{"dimensions":560,"alt":563,"copyright":6,"url":564,"id":565,"edit":566,"main_mobile":570,"footer":578,"footer_mobile":586,"insights":593},{"width":561,"height":562},810,1200,"William Tanis","https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=176,0,729,1080&w=810&h=1200","ZMtE_BAAACAATom1",{"x":567,"y":408,"zoom":568,"background":569},-195,1.1111111111111112,"#fff",{"dimensions":571,"alt":563,"copyright":6,"url":574,"id":565,"edit":575},{"width":572,"height":573},312,460,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=174,0,733,1080&w=312&h=460",{"x":576,"y":408,"zoom":577,"background":569},-74,0.42592592592592593,{"dimensions":579,"alt":563,"copyright":6,"url":582,"id":565,"edit":583},{"width":580,"height":581},812,448,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=0,66,1080,596&w=812&h=448",{"x":408,"y":584,"zoom":585,"background":569},-49,0.7518518518518519,{"dimensions":587,"alt":563,"copyright":6,"url":589,"id":565,"edit":590},{"width":588,"height":581},654,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=0,18,1080,740&w=654&h=448",{"x":408,"y":591,"zoom":592,"background":569},-10,0.6055555555555555,{"dimensions":594,"alt":6,"copyright":6,"url":596,"id":597,"edit":598},{"width":595,"height":595},320,"https://images.prismic.io/xsarus-nl/aDm58idWJ-7kSvYU_William.jpg?auto=format,compress&rect=0,0,320,320&w=320&h=320","aDm58idWJ-7kSvYU",{"x":408,"y":408,"zoom":599,"background":600},1,"transparent","Tanis","110b7947-2c17-4cf7-afb2-731bee723eb9","2025-08-07T13:23:00+0000",[605],{"branch":606},{"link_type":34},[608],{"branch":609},{"link_type":34},[611],{"service":612},{"id":613,"type":614,"tags":615,"lang":15,"slug":616,"first_publication_date":617,"last_publication_date":618,"uid":619,"link_type":34,"key":620,"isBroken":21},"Zk8xLxAAACEAOfJe","service",[],"groei--optimalisatie","2024-05-23T12:06:15+0000","2024-12-05T14:42:49+0000","groei-en-optimalisatie","4175279c-2953-4a84-856e-c2061e80dfe2",{},"Is jouw GA4-data wel zuiver? Verkeerde data, verkeerde keuzes","Voorkom vertroebelde data in GA4. Verbeter in 4 stappen jouw datakwaliteit. Maak nauwkeurige analyses en betere beslissingen op zuivere Google Analytics data.","article",{},[627],{"variation":628,"version":25,"items":629,"primary":630,"id":657,"slice_type":658,"slice_label":6},"footerTypeQuestion",[],{"title":631,"description":632,"professional":633,"form_type":652,"form_id":653,"hubspot_portal_id":654,"hubspot_region":655,"form_url":6,"info_title":6,"info_text":656,"form_html":6},"Twijfel je over de zuiverheid van je data?","We kijken graag met je mee. Want meten is pas weten als je data klopt. Laat hier je gegevens achter, we nemen zo snel mogelijk contact met je op.",{"id":549,"type":550,"tags":634,"lang":15,"slug":552,"first_publication_date":553,"last_publication_date":554,"uid":555,"data":635,"link_type":34,"key":651,"isBroken":21},[],{"firstname":557,"job_description":558,"image":636,"lastname":601},{"dimensions":637,"alt":563,"copyright":6,"url":564,"id":565,"edit":638,"main_mobile":639,"footer":642,"footer_mobile":645,"insights":648},{"width":561,"height":562},{"x":567,"y":408,"zoom":568,"background":569},{"dimensions":640,"alt":563,"copyright":6,"url":574,"id":565,"edit":641},{"width":572,"height":573},{"x":576,"y":408,"zoom":577,"background":569},{"dimensions":643,"alt":563,"copyright":6,"url":582,"id":565,"edit":644},{"width":580,"height":581},{"x":408,"y":584,"zoom":585,"background":569},{"dimensions":646,"alt":563,"copyright":6,"url":589,"id":565,"edit":647},{"width":588,"height":581},{"x":408,"y":591,"zoom":592,"background":569},{"dimensions":649,"alt":6,"copyright":6,"url":596,"id":597,"edit":650},{"width":595,"height":595},{"x":408,"y":408,"zoom":599,"background":600},"bea937c1-b7c4-4018-a45e-fcbd0200712b","HubSpot","f609afc3-f369-499c-ac6f-3ea906979fe3","145830440","eu1",[],"footer_type$0a1b0d99-b1fa-45c7-985f-c6cf68ffcb39","footer_type",{"id":660,"uid":6,"url":6,"type":661,"href":662,"tags":663,"first_publication_date":664,"last_publication_date":665,"slugs":666,"linked_documents":667,"lang":15,"alternate_languages":668,"data":671},"ZJxMFhEAACAAan3N","placeholders","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZJxMFhEAACAAan3N%22%29+%5D%5D",[],"2023-06-28T15:04:57+0000","2026-03-20T14:45:16+0000",[661],[],[669],{"id":670,"type":661,"lang":19},"Z1HDcBAAACQAfj0o",{"jaar_ervaring":507,"aantal_medewerkers":672,"emerce_nr":673,"pim_organisaties":674,"contact_message_error":675,"contact_message_send":676,"job_application_error":677,"job_application_send":678},95,3,80,"Je bericht kon niet worden verzonden","Je bericht is succesvol verzonden","Helaas kon je sollicitatie niet verzonden worden","Je sollicitatie is met succes verzonden",{"id":680,"uid":681,"url":6,"type":682,"href":683,"tags":684,"first_publication_date":685,"last_publication_date":686,"slugs":687,"linked_documents":688,"lang":15,"alternate_languages":689,"data":690},"ZPTXNRIAACQAvWje","footer-default","footer_default","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZPTXNRIAACQAvWje%22%29+%5D%5D",[],"2023-09-03T18:58:00+0000","2025-12-11T13:07:09+0000",[681],[],[],{"slices":691},[692],{"variation":24,"version":25,"items":693,"primary":695,"id":700,"slice_type":658,"slice_label":6},[694],{},{"title":696,"description":697,"form_type":6,"form_id":698,"hubspot_portal_id":6,"hubspot_region":6,"form_url":699,"form_html":6},"Blijf op de hoogte","Onze laatste digital commerce insights en cases niet missen? Schrijf je in voor onze nieuwsbrief en blijf op de hoogte.","mpform3202","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=h96QYjVmdIYNypymyuXd&p=https&om=d&of=h&c=1&jq=3","footer_type$48122ddb-af33-4fc1-86c8-e51d511b09b8",1779978239002]