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En vooral: over jouw klant.",[423,427,430],{"type":424,"text":425,"spans":426,"direction":413},"list-item","Inzichten van 13 e-commerce-, user experience- en marketingprofessionals",[],{"type":424,"text":428,"spans":429,"direction":413},"Concrete handvatten voor in de boardroom en op je roadmap",[],{"type":424,"text":431,"spans":432,"direction":413},"Over consumentengedrag, klantbeleving, technologie en meer",[],[434],{"type":410,"text":435,"spans":436,"direction":413},"Download nu het paper",[437],{"start":438,"end":439,"type":440,"data":441},0,21,"label",{"label":442},"xsarus-bold",[444],{"type":410,"text":445,"spans":446,"direction":413},"De horizon is 2030, de voorbereiding start vandaag.",[],"mpform4802","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=VCVitMCugsrqsCfvMTG2&p=https&om=d&of=h&c=1&jq=3","header_spotler$6e186329-7c46-48fd-8c4b-36dc578f06d5","header_spotler",[],{},{"id":454,"uid":455,"url":6,"type":30,"href":456,"tags":457,"first_publication_date":458,"last_publication_date":459,"slugs":460,"linked_documents":462,"lang":15,"alternate_languages":463,"data":466},"ali_oBEAAC4A7ru1","pim_pim-for-the-agentic-age","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=atDeZRIAACoA8C5L&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ali_oBEAAC4A7ru1%22%29+%5D%5D",[],"2026-07-28T13:40:47+0000","2026-08-25T08:33:10+0000",[461],"landingspagina--pim-for-the-agentic-age",[],[464],{"id":465,"type":30,"lang":19,"uid":455},"aljA_REAACwA7sFV",{"page_title":467,"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":468,"show_back_button":21,"slices":469,"parent":470,"meta_image":471,"meta_title":472,"meta_description":473,"meta_robots":6,"structured_data_job_posting":6,"slicesHeader":477,"slicesFooter":506,"og_type":507,"og_title":472,"og_description":475,"og_image":508},"Landingspagina / PIM for the Agentic Age",{"link_type":309},[],{"link_type":34},{},"Whitepaper: PIM for the Agentic Age | XSARUS",[474],{"type":410,"text":475,"spans":476,"direction":413},"Ontdek hoe je jouw PIM voorbereidt op the agentic age én voorkomt dat AI jouw producten buiten beschouwing laat.",[],[478],{"variation":24,"version":25,"items":479,"primary":480,"id":504,"slice_type":505,"slice_label":6},[],{"glow_position":418,"marge_bottom":419,"title":481,"description_text":482,"description_list":483,"spotler_title":493,"spotler_description":498,"spotler_id":502,"spotler_src":503},"Is jouw productdata AI-ready?","Ontdek aan de hand van 4 pijlers hoe je jouw PIM-systeem voorbereidt op the agentic age én voorkomt dat AI jouw producten buiten beschouwing laat. Lees in dit paper:",[484,487,490],{"type":424,"text":485,"spans":486,"direction":413},"Hoe AI de spelregels van je PIM fundamenteel verandert ",[],{"type":424,"text":488,"spans":489,"direction":413},"Wat de impact hiervan is op jouw organisatie ",[],{"type":424,"text":491,"spans":492,"direction":413},"Met welke 6 concrete acties je direct aan de slag kunt",[],[494],{"type":410,"text":435,"spans":495,"direction":413},[496],{"start":438,"end":439,"type":440,"data":497},{"label":442},[499],{"type":410,"text":500,"spans":501,"direction":413},"De nieuwe rol van PIM: van beschrijven naar beslissen",[],"mpform5052","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=FAgiyAR2Ve5hg94WvJRd&p=https&om=d&of=h&c=1&jq=3","header_spotler_agentic$a9280828-28ac-4719-ae29-e3314ebd4779","header_spotler_agentic",[],"webpage",{},{"id":510,"uid":511,"url":6,"type":512,"href":513,"tags":514,"first_publication_date":515,"last_publication_date":515,"slugs":516,"linked_documents":518,"lang":15,"alternate_languages":519,"data":523},"ar-NsBYAADMAK7dF","insight_pijler-3-maak-van-pim-een-betrouwbare-kennisbron-voor-ai","insight","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=atDeZRIAACoA8C5L&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ar-NsBYAADMAK7dF%22%29+%5D%5D",[],"2026-10-15T13:40:12+0000",[517],"brondata-als-rechtstreekse-input",[],[520],{"id":521,"type":512,"lang":19,"uid":522},"atDR7xIAACcA8Ban","insight_pillar-3-make-pim-a-trusted-source-of-knowledge-for-ai",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":524,"insights_per_page":6,"slices":525,"insight_title":803,"insight_teaser":799,"insight_image":915,"author":921,"release_date":798,"featured":21,"featured_pim":21,"branches":939,"pim_branches":942,"services":945,"show_on_xsarus":21,"show_on_pim_section":236,"meta_image":949,"meta_title":803,"meta_description":799,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":955,"og_title":803,"og_description":799,"og_image":956,"slicesFooter":959},{"link_type":309},[526,536,556,571,583,603,641],{"variation":24,"version":25,"items":527,"primary":528,"id":534,"slice_type":535,"slice_label":6},[],{"text":529,"divider":21,"marge_bottom":533,"anchor":21,"anchor_text":6},[530],{"type":410,"text":531,"spans":532,"direction":413},"De Agentic Age verandert de manier waarop jouw producten worden gevonden, vergeleken en aanbevolen. In deze reeks delen we vier pijlers die laten zien wat dit concreet betekent voor PIM en productdata. AI is zo betrouwbaar als de bronnen waarop het zich baseert. Lees hoe je PIM positioneert als centrale kennislaag voor AI-assistants en agents.",[],"medium","text_intro$c042d36d-f391-41c7-b4ca-40509ef8f626","text_intro",{"variation":24,"version":25,"items":537,"primary":552,"id":554,"slice_type":555,"slice_label":6},[538,543],{"richtext":539},[540],{"type":410,"text":541,"spans":542,"direction":413},"Vrijwel elke organisatie experimenteert inmiddels met AI-assistants: customer service bots, inside sales ondersteuning en product advisors op het e-commerce platform. Maar dat werkt alleen als antwoorden consistent en herleidbaar zijn. Zodra assistants verschillende antwoorden geven op dezelfde productvraag, verdwijnt het vertrouwen.",[],{"richtext":544},[545,549],{"type":546,"text":547,"spans":548,"direction":413},"heading2","Brondata als rechtstreekse input",[],{"type":410,"text":550,"spans":551,"direction":413},"Steeds meer AI-oplossingen werken met een Retrieval Augmented Generation (RAG)-principe. 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Bijvoorbeeld: onvolledige attributen, conflicterende velden tussen ERP en PIM. Het ontbreekt aan data governance. 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Het brengt commerciële, technische en compliance-data samen, aangevuld met context uit bijvoorbeeld reviews en klantfeedback. Dit zorgt dat AI-assistants werken met gevalideerde en herleidbare productdata.",[],{"type":410,"text":614,"spans":615,"direction":413},"Daarbij speelt PIM een centrale rol door: ",[],{"type":424,"text":617,"spans":618,"direction":413},"Alleen gevalideerde productinformatie beschikbaar te maken voor AI-assistants en agents.",[],{"type":424,"text":620,"spans":621,"direction":413},"Relaties vast te leggen tussen producten, toepassingen en classificaties.",[],{"type":424,"text":623,"spans":624,"direction":413},"Consistente definities en terminologie te borgen over systemen en kanalen.",[],{"type":424,"text":626,"spans":627,"direction":413},"Informatie herleidbaar te maken naar bron en versie.",[],{"type":424,"text":629,"spans":630,"direction":413},"Aan te sluiten op externe standaarden en datastructuren.",[],{"richtext":632},[633,636],{"type":546,"text":634,"spans":635,"direction":413},"Wat betekent dit voor jouw organisatie?",[],{"type":410,"text":637,"spans":638,"direction":413},"Koppel interne AI‑assistants niet rechtstreeks aan willekeurige bronnen. 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