[{"data":1,"prerenderedAt":671},["Reactive",2],{"default-navigation-main_navigation-nl-NL":3,"default-navigation-sub_navigation-nl-NL":123,"default-navigation-navigation_more-nl-NL":6,"default-navigation-footer_navigation-nl-NL":187,"footer-bottom-navigation-nl-NL":283,"spotler-popup-data":358,"insight-detail-verander-first-party-data-naar-structureel-concurrentievoordeel-nl-NL":423,"footer-nl-NL":629,"placeholders-nl-NL":651},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":20},"ZJqTnxEAACEAZOWN","main_navigation",null,"navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZJqTnxEAACEAZOWN%22%29+%5D%5D",[],"2023-06-27T07:45:39+0000","2026-01-14T10:42:29+0000",[13],"services",[],"nl-nl",[17],{"id":18,"type":7,"lang":19,"uid":5},"ZmYJFxAAACIAZBKH","en-gb",{"show_socials":21,"show_socials_pim":21,"slices":22,"slices1":87},false,[23,38,50,63,74],{"variation":24,"version":25,"items":26,"primary":27,"id":37,"slice_type":7,"slice_label":6},"default","initial",[],{"link":28,"title":36,"subtitle":6},{"id":29,"type":30,"tags":31,"lang":15,"slug":13,"first_publication_date":32,"last_publication_date":33,"uid":13,"link_type":34,"key":35,"isBroken":21},"ZJv_RREAACIAaeef","page",[],"2023-06-28T09:37:12+0000","2025-11-06T07:49:19+0000","Document","5a04eaab-c1b4-48ce-adbc-8eeeddd10fed","Services","navigation$eeb3d3fb-6dee-427a-9f01-bc73d98aeab0",{"variation":24,"version":25,"items":39,"primary":40,"id":49,"slice_type":7,"slice_label":6},[],{"link":41,"title":48,"subtitle":6},{"id":42,"type":30,"tags":43,"lang":15,"slug":44,"first_publication_date":45,"last_publication_date":46,"uid":44,"link_type":34,"key":47,"isBroken":21},"aD7iFRMAACAAQQas",[],"solutions","2025-06-20T09:32:33+0000","2026-01-15T12:28:41+0000","3a4cdb65-23f5-425a-839b-f277f8e87207","Solutions","navigation$406e323c-d8c7-4380-8689-d9858cedab30",{"variation":24,"version":25,"items":51,"primary":52,"id":62,"slice_type":7,"slice_label":6},[],{"link":53,"title":61,"subtitle":6},{"id":54,"type":30,"tags":55,"lang":15,"slug":57,"first_publication_date":58,"last_publication_date":59,"uid":57,"link_type":34,"key":60,"isBroken":21},"ZL5f2BIAACQA6d-c",[56],"overview","cases","2023-07-24T11:26:20+0000","2026-02-11T09:21:35+0000","f92f5349-852d-45c7-ad2d-5b88021a9407","Cases","navigation$1d29032b-1ef5-4b44-b6a5-f426f13d929f",{"variation":24,"version":25,"items":64,"primary":65,"id":73,"slice_type":7,"slice_label":6},[],{"link":66,"title":72,"subtitle":6},{"id":67,"type":30,"tags":68,"lang":15,"slug":69,"first_publication_date":70,"last_publication_date":33,"uid":69,"link_type":34,"key":71,"isBroken":21},"ZJv_JxEAACAAaedZ",[56],"insights","2023-06-28T09:36:43+0000","5c556ba3-5629-4317-9daf-cab335efbaa4","Insights","navigation$7e3ee1d6-74ee-417c-ab02-0d89862f23cd",{"variation":24,"version":25,"items":75,"primary":76,"id":86,"slice_type":7,"slice_label":6},[],{"link":77,"title":85,"subtitle":6},{"id":78,"type":30,"tags":79,"lang":15,"slug":81,"first_publication_date":82,"last_publication_date":83,"uid":80,"link_type":34,"key":84,"isBroken":21},"ZJBLYBUAACsACyXb",[80],"about","samen-gaan-voor-het-hoogst-haalbare","2023-06-19T12:34:43+0000","2026-04-21T08:03:59+0000","e9b76819-27e7-4ea7-bdaf-80d098541178","About","navigation$cc0941b1-7ce7-41f4-8fbb-e51184cca423",[88,95,102,109,116],{"variation":24,"version":25,"items":89,"primary":90,"id":94,"slice_type":7,"slice_label":6},[],{"link":91,"title":36,"subtitle":6},{"id":29,"type":30,"tags":92,"lang":15,"slug":13,"first_publication_date":32,"last_publication_date":33,"uid":13,"link_type":34,"key":93,"isBroken":21},[],"5ca20388-ce6e-4b6f-98f4-a3bbe97f1365","navigation$a85aefef-771f-4b59-9703-7ebddc09b6e7",{"variation":24,"version":25,"items":96,"primary":97,"id":101,"slice_type":7,"slice_label":6},[],{"link":98,"title":48,"subtitle":6},{"id":42,"type":30,"tags":99,"lang":15,"slug":44,"first_publication_date":45,"last_publication_date":46,"uid":44,"link_type":34,"key":100,"isBroken":21},[],"803c42aa-db42-4e2f-9267-6e069e438c8b","navigation$bf2f624f-cf95-4244-bbaf-449b61287212",{"variation":24,"version":25,"items":103,"primary":104,"id":108,"slice_type":7,"slice_label":6},[],{"link":105,"title":61,"subtitle":6},{"id":54,"type":30,"tags":106,"lang":15,"slug":57,"first_publication_date":58,"last_publication_date":59,"uid":57,"link_type":34,"key":107,"isBroken":21},[56],"448a29d7-7ab9-405a-980c-cc30742b023e","navigation$ab8e9618-fe4f-41f2-a1cd-a75eca949f03",{"variation":24,"version":25,"items":110,"primary":111,"id":115,"slice_type":7,"slice_label":6},[],{"link":112,"title":72,"subtitle":6},{"id":67,"type":30,"tags":113,"lang":15,"slug":69,"first_publication_date":70,"last_publication_date":33,"uid":69,"link_type":34,"key":114,"isBroken":21},[56],"4c91638a-2d2c-4359-9656-127b0523acbf","navigation$4314056c-3468-4791-aebd-c88a807c8105",{"variation":24,"version":25,"items":117,"primary":118,"id":122,"slice_type":7,"slice_label":6},[],{"link":119,"title":85,"subtitle":6},{"id":78,"type":30,"tags":120,"lang":15,"slug":81,"first_publication_date":82,"last_publication_date":83,"uid":80,"link_type":34,"key":121,"isBroken":21},[80],"9f78e0d7-07d3-45aa-a993-1a04297fa51d","navigation$5ea76e01-3bf5-4c6f-9ec5-cd90cb6b19c3",{"id":124,"uid":125,"url":6,"type":7,"href":126,"tags":127,"first_publication_date":128,"last_publication_date":129,"slugs":130,"linked_documents":131,"lang":15,"alternate_languages":132,"data":135},"ZOuTaREAACMAxUCB","sub_navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZOuTaREAACMAxUCB%22%29+%5D%5D",[],"2023-08-27T18:18:20+0000","2023-12-04T12:41:54+0000",[],[],[133],{"id":134,"type":7,"lang":19,"uid":125},"Z0CDkBcAACYATyST",{"show_socials":6,"show_socials_pim":6,"slices":136,"slices1":186},[137,149,161,173],{"variation":24,"version":25,"items":138,"primary":139,"id":148,"slice_type":7,"slice_label":6},[],{"link":140,"title":147,"subtitle":6},{"id":141,"type":30,"tags":142,"lang":15,"slug":143,"first_publication_date":144,"last_publication_date":145,"uid":143,"link_type":34,"key":146,"isBroken":21},"ZVE9pxEAAI7VeKE3",[],"klanten","2023-11-12T21:03:38+0000","2024-10-15T09:10:39+0000","eeabac39-2f80-4eb9-8d41-60440c0dd03f","Onze klanten","navigation$836b71f2-2a6e-44dc-b6df-8c64887dca13",{"variation":24,"version":25,"items":150,"primary":151,"id":160,"slice_type":7,"slice_label":6},[],{"link":152,"title":159,"subtitle":6},{"id":153,"type":30,"tags":154,"lang":15,"slug":155,"first_publication_date":156,"last_publication_date":157,"uid":155,"link_type":34,"key":158,"isBroken":21},"ZV8uMBAAACOF-Enc",[],"partners","2023-11-30T09:21:26+0000","2024-07-15T13:56:10+0000","76f56d88-3256-449f-8f5a-6795d777301b","Onze partners","navigation$6b6ee570-5839-4ab1-a4e3-54edccc2f0a0",{"variation":24,"version":25,"items":162,"primary":163,"id":172,"slice_type":7,"slice_label":6},[],{"link":164,"title":171,"subtitle":6},{"id":165,"type":30,"tags":166,"lang":15,"slug":167,"first_publication_date":168,"last_publication_date":169,"uid":167,"link_type":34,"key":170,"isBroken":21},"ZNksuxAAACYAq7Cs",[167],"werken-bij","2023-08-13T19:19:26+0000","2025-11-21T12:34:33+0000","4a2212f6-9581-4bfd-8e11-1f147d2cfce4","Werken bij","navigation$6c1638b5-c1bd-4472-96e1-eb7bde418841",{"variation":24,"version":25,"items":174,"primary":175,"id":185,"slice_type":7,"slice_label":6},[],{"link":176,"title":184,"subtitle":6},{"id":177,"type":30,"tags":178,"lang":15,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":179,"link_type":34,"key":183,"isBroken":21},"ZJ1DPREAACAAbrEy",[179],"contact","over-ons---contact","2023-06-29T08:39:30+0000","2026-03-09T11:08:30+0000","233e4b52-f9b6-403b-a0bc-d4c0c4d589af","Contact","navigation$a89afdc1-3aa8-421a-b3be-b358dc558bca",[],{"id":188,"uid":189,"url":6,"type":7,"href":190,"tags":191,"first_publication_date":192,"last_publication_date":182,"slugs":193,"linked_documents":194,"lang":15,"alternate_languages":195,"data":198},"ZORk4BAAACAAyTJ6","footer_navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZORk4BAAACAAyTJ6%22%29+%5D%5D",[],"2023-08-22T07:34:07+0000",[179],[],[196],{"id":197,"type":7,"lang":19,"uid":189},"ZtsGpBAAACIA1SfN",{"show_socials":199,"show_socials_pim":21,"slices":200,"slices1":282},true,[201,236,263],{"variation":24,"version":25,"items":202,"primary":231,"id":235,"slice_type":7,"slice_label":6},[203,210,215,221,226],{"link":204,"link_title":209,"description":6,"show_icon":21},{"link_type":205,"key":206,"url":207,"target":208},"Web","e26b1bee-c48d-4492-aba4-34a0bb4fac1a","https://www.google.nl/maps/place/XSARUS+Digital+Commerce/@51.752192,4.174958,17z/data=!3m1!4b1!4m6!3m5!1s0x47c44513efc1947d:0x95e7a7272950d84!8m2!3d51.752192!4d4.174958!16s%2Fg%2F1tdb3fxr?entry=ttu","_blank","De Hofjes 22, Middelharnis",{"link":211,"link_title":214,"description":6,"show_icon":21},{"link_type":205,"key":212,"url":213,"target":208},"9ef62378-de28-492b-88b1-3d15b049d9a7","https://www.google.nl/maps/place/Weena+505,+3013+AL+Rotterdam/@51.9239308,4.4721358,17z/data=!3m1!4b1!4m6!3m5!1s0x47c434a67ce9a1a3:0x52f403c08a85f066!8m2!3d51.9239308!4d4.4721358!16s%2Fm%2F054l_f8?entry=ttu&g_ep=EgoyMDI2MDMwMi4wIKXMDSoASAFQAw%3D%3D","Weena 505, Rotterdam",{"link":216,"link_title":220,"description":6,"show_icon":21},{"link_type":205,"key":217,"url":218,"target":219},"e930d103-ab4d-40cb-8d5c-06570617919d","tel:0187747400","","0187 747 400",{"link":222,"link_title":225,"description":6,"show_icon":21},{"link_type":205,"key":223,"url":224,"target":219},"3ebb09a8-d118-4393-b3e7-2cae50523bf9","mailto:info@xsarus.nl","info@xsarus.nl",{"link":227,"link_title":230,"description":6,"show_icon":21},{"id":177,"type":30,"tags":228,"lang":15,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":179,"link_type":34,"key":229,"isBroken":21},[179],"60b35225-05a7-4297-ae13-e2f06bb0924b","KvK: 24301412",{"link":232,"title":184,"subtitle":6},{"id":177,"type":30,"tags":233,"lang":15,"slug":180,"first_publication_date":181,"last_publication_date":182,"uid":179,"link_type":34,"key":234,"isBroken":21},[179],"9e8cfac7-523a-4b12-94a2-d75df83e3638","navigation$d423c0ba-caf1-4077-9295-82888efcfc2e",{"variation":24,"version":25,"items":237,"primary":258,"id":262,"slice_type":7,"slice_label":6},[238,248],{"link":239,"link_title":247,"description":6,"show_icon":21},{"id":240,"type":30,"tags":241,"lang":15,"slug":242,"first_publication_date":243,"last_publication_date":244,"uid":245,"link_type":34,"key":246,"isBroken":21},"ZN4DJRAAACYAwdu0",[167,56],"vacatures","2023-08-17T11:23:20+0000","2026-05-28T12:45:26+0000","werken-bij_vacatures","26926f8b-f851-4121-8f83-29c1581ea804","Vacatures",{"link":249,"link_title":257,"description":6,"show_icon":21},{"id":250,"type":30,"tags":251,"lang":15,"slug":252,"first_publication_date":253,"last_publication_date":254,"uid":255,"link_type":34,"key":256,"isBroken":21},"ZP7XuRIAAB4AkZZ2",[167],"ontdek-xsarus","2023-09-11T09:02:53+0000","2025-10-22T14:17:35+0000","werken-bij_ontdek-xsarus","64bdf2d7-fed9-415b-afa4-2e6d0a81ebf5","Ontdek XSARUS",{"link":259,"title":171,"subtitle":6},{"id":165,"type":30,"tags":260,"lang":15,"slug":167,"first_publication_date":168,"last_publication_date":169,"uid":167,"link_type":34,"key":261,"isBroken":21},[167],"11bdbb14-975c-4caf-9c8d-e758226b08fc","navigation$cfc1d3c8-9331-40a7-b554-bf74330ced41",{"variation":24,"version":25,"items":264,"primary":277,"id":281,"slice_type":7,"slice_label":6},[265,271],{"link":266,"link_title":269,"description":270,"show_icon":199},{"link_type":205,"key":267,"url":268,"target":219},"f80f96f7-8184-4d8a-ae46-e73c08010700","https://www.xsarus.nl","XSARUS Digital Commerce","E-commerce services en solutions",{"link":272,"link_title":275,"description":276,"show_icon":199},{"link_type":205,"key":273,"url":274,"target":208},"e24d88ba-7dd2-4109-bd4d-405dec2fd8eb","https://www.xsarus.nl/pim/","XSARUS PIM Masters","PIM services en solutions",{"link":278,"title":280,"subtitle":6},{"link_type":279},"Any","Meer van XSARUS","navigation$83f4a2a7-55df-41f8-9df5-9299b09dd976",[],{"id":284,"uid":285,"url":6,"type":7,"href":286,"tags":287,"first_publication_date":288,"last_publication_date":289,"slugs":290,"linked_documents":292,"lang":15,"alternate_languages":293,"data":296},"ZOR5zxAAACAAyZB6","footer_bottom_navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZOR5zxAAACAAyZB6%22%29+%5D%5D",[],"2023-08-22T09:03:14+0000","2025-01-21T12:16:29+0000",[291],"privacy",[],[294],{"id":295,"type":7,"lang":19,"uid":285},"ZtsG_BAAACIA1ShW",{"show_socials":199,"show_socials_pim":21,"slices":297,"slices1":357},[298,309,322,335,346],{"variation":24,"version":25,"items":299,"primary":300,"id":308,"slice_type":7,"slice_label":6},[],{"link":301,"title":307,"subtitle":6},{"id":302,"type":30,"tags":303,"lang":15,"slug":304,"first_publication_date":305,"last_publication_date":182,"uid":291,"link_type":34,"key":306,"isBroken":21},"ZN4fJRAAACMArNgO",[],"uw-persoonlijke-gegevens","2023-08-29T10:29:18+0000","ff4d974c-335c-4f1e-bf0f-5a466da37f8e","Privacy","navigation$12078719-bf58-441a-8e6e-c54434e274e3",{"variation":24,"version":25,"items":310,"primary":311,"id":321,"slice_type":7,"slice_label":6},[],{"link":312,"title":320,"subtitle":6},{"id":313,"type":30,"tags":314,"lang":15,"slug":315,"first_publication_date":316,"last_publication_date":317,"uid":318,"link_type":34,"key":319,"isBroken":21},"ZN4fPRAAACQArNiH",[],"google-analytics","2023-08-29T10:29:17+0000","2025-01-28T14:29:21+0000","cookies","e1f5dab3-15f1-41ed-829a-f235f88f959e","Cookies","navigation$ee046102-8276-44ec-bf34-fe1a86cecc8c",{"variation":24,"version":25,"items":323,"primary":324,"id":334,"slice_type":7,"slice_label":6},[],{"link":325,"title":333,"subtitle":6},{"id":326,"type":30,"tags":327,"lang":15,"slug":328,"first_publication_date":329,"last_publication_date":330,"uid":331,"link_type":34,"key":332,"isBroken":21},"ZONvkBAAACAAxNee",[],"-","2023-08-29T10:29:16+0000","2023-12-05T15:42:14+0000","disclaimer","f5216328-a0b6-4377-a5f2-d8d7a6fe3990","Disclaimer","navigation$5dce71bd-8f05-467d-9de2-ae18043f87d0",{"variation":24,"version":25,"items":336,"primary":337,"id":345,"slice_type":7,"slice_label":6},[],{"link":338,"title":344,"subtitle":6},{"id":339,"type":30,"tags":340,"lang":15,"slug":341,"first_publication_date":316,"last_publication_date":182,"uid":342,"link_type":34,"key":343,"isBroken":21},"ZN4faBAAACIArNla",[],"artikel-1-definities","algemene-voorwaarden","ab57c494-2578-4b31-9e04-85747e7799b6","Algemene voorwaarden","navigation$d1b901d1-66e8-4636-9a1b-2d653a380d21",{"variation":24,"version":25,"items":347,"primary":348,"id":356,"slice_type":7,"slice_label":6},[],{"link":349,"title":355,"subtitle":6},{"id":350,"type":30,"tags":351,"lang":15,"slug":328,"first_publication_date":316,"last_publication_date":352,"uid":353,"link_type":34,"key":354,"isBroken":21},"ZN4flxAAACMArNo3",[],"2023-12-07T15:10:24+0000","verwerkersovereenkomst","fc8ac524-38d9-45e5-97bd-cfeadaea82e7","Verwerkersovereenkomst","navigation$9adc09c0-141c-4740-abcd-5ea31c94f4d1",[],{"id":359,"uid":360,"url":6,"type":30,"href":361,"tags":362,"first_publication_date":363,"last_publication_date":364,"slugs":365,"linked_documents":367,"lang":15,"alternate_languages":368,"data":371},"aH-aHxEAACAACwrS","whitepaper-gamechangers-webshops-2030","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aH-aHxEAACAACwrS%22%29+%5D%5D",[],"2025-07-28T13:51:40+0000","2025-09-15T12:50:02+0000",[366],"whitepaper-webshop-2030",[],[369],{"id":370,"type":30,"lang":19,"uid":360},"aO-M3RIAACIAZsgB",{"page_title":372,"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":373,"show_back_button":21,"slices":374,"parent":375,"meta_image":376,"meta_title":377,"meta_description":378,"meta_robots":6,"structured_data_job_posting":6,"slicesHeader":384,"slicesFooter":421,"og_type":30,"og_title":377,"og_description":381,"og_image":422},"Whitepaper webshop 2030",{"link_type":279},[],{"link_type":34},{},"Whitepaper: 7 gamechangers die webshops in 2030 op z’n kop zetten",[379],{"type":380,"text":381,"spans":382,"direction":383},"paragraph","Waar gaan we naartoe? En wat kun jij nu doen om in 2030 nog relevant te zijn? Download dit gratis paper en zet de eerste óf volgende stap.",[],"ltr",[385],{"variation":24,"version":25,"items":386,"primary":387,"id":419,"slice_type":420,"slice_label":6},[],{"glow_position":388,"marge_bottom":389,"title":390,"description_text":391,"description_list":392,"spotler_title":403,"spotler_description":413,"spotler_id":417,"spotler_src":418},"top-left","none","Webshops in 2030","Is jouw webshop klaar voor 2030? Ontdek in ons nieuwste paper 7 thema's die de komende vijf jaar bepalend zijn voor het succes van jouw webshop. Ze dwingen je om anders te denken. Over user experience. Over klantreizen. Over de rol van systemen. En vooral: over jouw klant.",[393,397,400],{"type":394,"text":395,"spans":396,"direction":383},"list-item","Inzichten van 13 e-commerce-, user experience- en marketingprofessionals",[],{"type":394,"text":398,"spans":399,"direction":383},"Concrete handvatten voor in de boardroom en op je roadmap",[],{"type":394,"text":401,"spans":402,"direction":383},"Over consumentengedrag, klantbeleving, technologie en meer",[],[404],{"type":380,"text":405,"spans":406,"direction":383},"Download nu het paper",[407],{"start":408,"end":409,"type":410,"data":411},0,21,"label",{"label":412},"xsarus-bold",[414],{"type":380,"text":415,"spans":416,"direction":383},"De horizon is 2030, de voorbereiding start vandaag.",[],"mpform4802","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=VCVitMCugsrqsCfvMTG2&p=https&om=d&of=h&c=1&jq=3","header_spotler$6e186329-7c46-48fd-8c4b-36dc578f06d5","header_spotler",[],{},{"id":424,"uid":425,"url":6,"type":426,"href":427,"tags":428,"first_publication_date":429,"last_publication_date":429,"slugs":430,"linked_documents":432,"lang":15,"alternate_languages":433,"data":437},"af3mwREAACMAXj6s","insight_verander-first-party-data-naar-structureel-concurrentievoordeel","insight","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22af3mwREAACMAXj6s%22%29+%5D%5D",[],"2026-05-28T14:17:18+0000",[431],"3x-waarom-first-party-data-belangrijker-wordt",[],[434],{"id":435,"type":426,"lang":19,"uid":436},"ahhITBIAACcAcCgQ","insight_turn-first-party-data-into-a-lasting-competitive-advantage",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":438,"insights_per_page":6,"slices":439,"insight_title":518,"insight_teaser":519,"author":520,"release_date":575,"branches":576,"pim_branches":579,"services":582,"show_on_xsarus":199,"show_on_pim_section":21,"meta_image":593,"meta_title":518,"meta_description":519,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":594,"og_title":518,"og_description":519,"og_image":595,"slicesFooter":596},{"link_type":279},[440,450],{"variation":24,"version":25,"items":441,"primary":442,"id":448,"slice_type":449,"slice_label":6},[],{"text":443,"divider":21,"marge_bottom":447,"anchor":21,"anchor_text":6},[444],{"type":380,"text":445,"spans":446,"direction":383},"In een wereld waarin privacyregels, consumentengedrag en technologie razendsnel veranderen, is grip op je eigen klantdata essentieel. Organisaties die geen regie hebben over hun data raken achterop. Wie het slim aanpakt, verandert first-party data in een structureel concurrentievoordeel. In dit artikel bespreken we de belangrijkste ontwikkelingen en delen we een concreet stappenplan waarmee je jouw first-party datastrategie toekomstbestendig maakt.",[],"large","text_intro$b894925a-357a-441c-a15d-ecd2c30023e2","text_intro",{"variation":24,"version":25,"items":451,"primary":515,"id":516,"slice_type":517,"slice_label":6},[452,474,504],{"richtext":453},[454,458,464,469],{"type":455,"text":456,"spans":457,"direction":383},"heading2","3x waarom first-party data belangrijker wordt",[],{"type":394,"text":459,"spans":460,"direction":383},"Het einde van third-party cookies en strengere privacyregels \nDe digitale wereld wordt steeds privacybewuster. Browsers als Safari en Firefox blokkeren third-party cookies al grotendeels, en vanaf 2025 vraagt ook Google Chrome gebruikers expliciet om toestemming. Apple doet daar nog een schepje bovenop met iOS-updates die trackinglinks blokkeren in privé-modus. Het gevolg? Je raakt grip kwijt op klantgedrag als je afhankelijk blijft van externe databronnen. Alleen via first-party data behoud je toegang tot de inzichten die je nodig hebt.",[461],{"start":408,"end":462,"type":463},60,"strong",{"type":394,"text":465,"spans":466,"direction":383},"AI en machine learning vragen om datakwaliteit\nAI-toepassingen veranderen marketing razendsnel. Van voorspellende modellen tot generatieve content: alles valt of staat met de kwaliteit van je data. AI werkt niet op onderbuikgevoel. En ook niet op ruis. First-party data, met toestemming verzameld en goed gestructureerd, is de basis voor representatieve en relevante output. Daarmee train je modellen die passen bij jouw klant, niet bij het gemiddelde internetprofiel. Oftewel: zonder datakwaliteit geen slimme AI. ",[467],{"start":408,"end":468,"type":463},46,{"type":394,"text":470,"spans":471,"direction":383},"Zoekgedrag verandert, personalisatieverwachting stijgt\nConsumenten zoeken én kopen anders dan een paar jaar geleden. AI-zoekmachines en zero-click functies geven direct antwoord, zonder dat er wordt doorgeklikt naar je website. Volgens onderzoek gebruikt circa 80% van de consumenten dit soort functies regelmatig. Gevolg: daling van het organisch verkeer met 15–25%, én minder data uit traditionele analytics. Tegelijk wil je klant wél gepersonaliseerde, relevante interacties. Dat lukt alleen met betrouwbare first-party data, de sleutel tot hyperpersonalisatie, hogere conversie en langdurige klantwaarde.",[472],{"start":408,"end":473,"type":463},54,{"richtext":475},[476,483,489,494,499],{"type":455,"text":477,"spans":478,"direction":383},"In 4 stappen naar een volwassen first-party datastrategie",[479],{"start":480,"end":481,"type":410,"data":482},3,12,{"label":412},{"type":484,"text":485,"spans":486,"direction":383},"o-list-item","Leg een solide datafundament\nBreng eerst je huidige metingen, KPI’s en databronnen in kaart. Controleer daarnaast of je datalayer en trackingstructuur aansluiten op je marketingdoelstellingen. Zorg ook voor duidelijke governance. Leg vast wie verantwoordelijk is voor events, naming conventions en documentatie. Regel daarnaast privacy en consent goed, zodat je voldoet aan wetgeving én inzicht houdt in de herkomst van data.",[487],{"start":408,"end":488,"type":463},28,{"type":484,"text":490,"spans":491,"direction":383},"Moderniseer dataverzameling met server-side tagging\nMet server-side tagging verplaats je tracking van de browser naar een eigen serveromgeving. Daardoor krijg je meer controle over dataverwerking, privacy en datadeling. Je beperkt bovendien dataverlies door browserrestricties, adblockers en privacy-updates van platformen zoals Apple. Daarnaast verbeter je websiteprestaties doordat minder scripts in de browser laden. Dat heeft een positief effect op gebruikservaring, conversie en SEO. ",[492],{"start":408,"end":493,"type":463},51,{"type":484,"text":495,"spans":496,"direction":383},"Centraliseer klantdata in een CDP of slimme datastructuur\nCombineer data uit web, CRM, e-mail, servicekanalen en offline interacties. Verrijk dit profiel continu met actuele gedragsdata, zodat marketingteams direct segmenten kunnen bouwen, analyseren en activeren.\nEen CDP helpt hierbij, maar ook een slimme combinatie van CRM, datawarehouse en BI-tools levert veel waarde op. Belangrijk is dat klantdata centraal beschikbaar komt en herkenbaar blijft over verschillende kanalen heen.",[497],{"start":408,"end":498,"type":463},57,{"type":484,"text":500,"spans":501,"direction":383},"Zet AI slim en verantwoord in\nGebruik AI voor voorspellende modellen, realtime aanbevelingen, journey orchestration en hyperpersonalisatie. Denk aan dynamische content, gepersonaliseerde e-mails of slimme productaanbevelingen. AI presteert alleen goed met complete, betrouwbare en goed gestructureerde data. Organisaties die AI inzetten zonder sterk datafundament lopen risico op onbetrouwbare inzichten en verkeerde conclusies. ",[502],{"start":408,"end":503,"type":463},29,{"richtext":505},[506,509,512],{"type":455,"text":507,"spans":508,"direction":383},"Waar sta jij in dit groeipad? ",[],{"type":380,"text":510,"spans":511,"direction":383},"Wil je scherp krijgen waar jouw organisatie staat als het gaat om first-party data? Of ben je op zoek naar de juiste volgende stap die echt verschil maakt? ",[],{"type":380,"text":513,"spans":514,"direction":383},"We starten met een nulmeting en brengen samen in kaart waar kansen en knelpunten liggen. Daarna helpen we je met een concreet plan van aanpak, afgestemd op jouw tempo, organisatie en ambities. ",[],{"marge_bottom":447,"anchor":21,"anchor_text":6},"richtext$540f39a0-6fb7-441d-ae04-0601c2011429","richtext","Verander first-party data naar structureel concurrentievoordeel","Ontdek de belangrijkste klantdata-ontwikkelingen en profiteer van een concreet stappenplan waarmee je jouw first-party datastrategie toekomstbestendig maakt.",{"id":521,"type":522,"tags":523,"lang":15,"slug":524,"first_publication_date":525,"last_publication_date":526,"uid":527,"data":528,"link_type":34,"key":574,"isBroken":21},"ZMtFGhAAACMATooe","professional",[],"william","2023-08-03T06:11:43+0000","2025-06-10T11:53:20+0000","william-tanis",{"firstname":529,"job_description":530,"image":531,"lastname":573},"William","Data Architect",{"dimensions":532,"alt":535,"copyright":6,"url":536,"id":537,"edit":538,"main_mobile":542,"footer":550,"footer_mobile":558,"insights":565},{"width":533,"height":534},810,1200,"William Tanis","https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=176,0,729,1080&w=810&h=1200","ZMtE_BAAACAATom1",{"x":539,"y":408,"zoom":540,"background":541},-195,1.1111111111111112,"#fff",{"dimensions":543,"alt":535,"copyright":6,"url":546,"id":537,"edit":547},{"width":544,"height":545},312,460,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=174,0,733,1080&w=312&h=460",{"x":548,"y":408,"zoom":549,"background":541},-74,0.42592592592592593,{"dimensions":551,"alt":535,"copyright":6,"url":554,"id":537,"edit":555},{"width":552,"height":553},812,448,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=0,66,1080,596&w=812&h=448",{"x":408,"y":556,"zoom":557,"background":541},-49,0.7518518518518519,{"dimensions":559,"alt":535,"copyright":6,"url":561,"id":537,"edit":562},{"width":560,"height":553},654,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=0,18,1080,740&w=654&h=448",{"x":408,"y":563,"zoom":564,"background":541},-10,0.6055555555555555,{"dimensions":566,"alt":6,"copyright":6,"url":568,"id":569,"edit":570},{"width":567,"height":567},320,"https://images.prismic.io/xsarus-nl/aDm58idWJ-7kSvYU_William.jpg?auto=format,compress&rect=0,0,320,320&w=320&h=320","aDm58idWJ-7kSvYU",{"x":408,"y":408,"zoom":571,"background":572},1,"transparent","Tanis","8c20ca30-78fc-464b-b9a7-ddd723276e21","2025-07-09T13:38:00+0000",[577],{"branch":578},{"link_type":34},[580],{"branch":581},{"link_type":34},[583],{"service":584},{"id":585,"type":586,"tags":587,"lang":15,"slug":588,"first_publication_date":589,"last_publication_date":590,"uid":591,"link_type":34,"key":592,"isBroken":21},"Zk8xLxAAACEAOfJe","service",[],"groei--optimalisatie","2024-05-23T12:06:15+0000","2024-12-05T14:42:49+0000","groei-en-optimalisatie","bceb3ff7-9d92-434f-a336-ae168891eba2",{},"article",{},[597],{"variation":598,"version":25,"items":599,"primary":600,"id":627,"slice_type":628,"slice_label":6},"footerTypeQuestion",[],{"title":601,"description":602,"professional":603,"form_type":622,"form_id":623,"hubspot_portal_id":624,"hubspot_region":625,"form_url":6,"info_title":6,"info_text":626,"form_html":6},"Klaar voor een first-party datastrategie die bijdraagt aan je business?","Laat hier je gegevens achter, we nemen zo snel mogelijk contact met je op.",{"id":521,"type":522,"tags":604,"lang":15,"slug":524,"first_publication_date":525,"last_publication_date":526,"uid":527,"data":605,"link_type":34,"key":621,"isBroken":21},[],{"firstname":529,"job_description":530,"image":606,"lastname":573},{"dimensions":607,"alt":535,"copyright":6,"url":536,"id":537,"edit":608,"main_mobile":609,"footer":612,"footer_mobile":615,"insights":618},{"width":533,"height":534},{"x":539,"y":408,"zoom":540,"background":541},{"dimensions":610,"alt":535,"copyright":6,"url":546,"id":537,"edit":611},{"width":544,"height":545},{"x":548,"y":408,"zoom":549,"background":541},{"dimensions":613,"alt":535,"copyright":6,"url":554,"id":537,"edit":614},{"width":552,"height":553},{"x":408,"y":556,"zoom":557,"background":541},{"dimensions":616,"alt":535,"copyright":6,"url":561,"id":537,"edit":617},{"width":560,"height":553},{"x":408,"y":563,"zoom":564,"background":541},{"dimensions":619,"alt":6,"copyright":6,"url":568,"id":569,"edit":620},{"width":567,"height":567},{"x":408,"y":408,"zoom":571,"background":572},"2e21315a-0dbf-4c3e-b676-941d8349980e","HubSpot","f609afc3-f369-499c-ac6f-3ea906979fe3","145830440","eu1",[],"footer_type$ffd00f18-13c0-45c4-9432-b26e58fcfd82","footer_type",{"id":630,"uid":631,"url":6,"type":632,"href":633,"tags":634,"first_publication_date":635,"last_publication_date":636,"slugs":637,"linked_documents":638,"lang":15,"alternate_languages":639,"data":640},"ZPTXNRIAACQAvWje","footer-default","footer_default","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZPTXNRIAACQAvWje%22%29+%5D%5D",[],"2023-09-03T18:58:00+0000","2025-12-11T13:07:09+0000",[631],[],[],{"slices":641},[642],{"variation":24,"version":25,"items":643,"primary":645,"id":650,"slice_type":628,"slice_label":6},[644],{},{"title":646,"description":647,"form_type":6,"form_id":648,"hubspot_portal_id":6,"hubspot_region":6,"form_url":649,"form_html":6},"Blijf op de hoogte","Onze laatste digital commerce insights en cases niet missen? Schrijf je in voor onze nieuwsbrief en blijf op de hoogte.","mpform3202","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=h96QYjVmdIYNypymyuXd&p=https&om=d&of=h&c=1&jq=3","footer_type$48122ddb-af33-4fc1-86c8-e51d511b09b8",{"id":652,"uid":6,"url":6,"type":653,"href":654,"tags":655,"first_publication_date":656,"last_publication_date":657,"slugs":658,"linked_documents":659,"lang":15,"alternate_languages":660,"data":663},"ZJxMFhEAACAAan3N","placeholders","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahhObhIAACcAcDKT&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZJxMFhEAACAAan3N%22%29+%5D%5D",[],"2023-06-28T15:04:57+0000","2026-03-20T14:45:16+0000",[653],[],[661],{"id":662,"type":653,"lang":19},"Z1HDcBAAACQAfj0o",{"jaar_ervaring":664,"aantal_medewerkers":665,"emerce_nr":480,"pim_organisaties":666,"contact_message_error":667,"contact_message_send":668,"job_application_error":669,"job_application_send":670},26,95,80,"Je bericht kon niet worden verzonden","Je bericht is succesvol verzonden","Helaas kon je sollicitatie niet verzonden worden","Je sollicitatie is met succes verzonden",1779978239029]