[{"data":1,"prerenderedAt":812},["Reactive",2],{"pim-navigation-main_navigation_pim-nl-NL":3,"pim-navigation-sub_navigation_pim-nl-NL":139,"pim-navigation-navigation_more_pim-nl-NL":6,"pim-navigation-footer_navigation_pim-nl-NL":205,"footer-bottom-navigation-nl-NL":309,"pim-insight-detail-profuomo-slimmere-performance-advertisingstrategie-nl-NL":384,"footer-nl-NL":769,"placeholders-nl-NL":791},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":20},"ZVPH9hEAANYlhJnt","main_navigation_pim",null,"navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ader1hIAACAALSw3&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZVPH9hEAANYlhJnt%22%29+%5D%5D",[],"2023-11-14T19:18:23+0000","2025-07-08T12:22:53+0000",[13],"services",[],"nl-nl",[17],{"id":18,"type":7,"lang":19,"uid":5},"Z0CGIRcAACUATyh_","en-gb",{"show_socials":21,"show_socials_pim":21,"slices":22,"slices1":103},false,[23,38,51,65,78,91],{"variation":24,"version":25,"items":26,"primary":27,"id":37,"slice_type":7,"slice_label":6},"default","initial",[],{"link":28,"title":36,"subtitle":6},{"id":29,"type":30,"tags":31,"lang":15,"slug":13,"first_publication_date":11,"last_publication_date":32,"uid":33,"link_type":34,"key":35,"isBroken":21},"aGe_RhEAACoAYY1s","page",[],"2026-01-21T14:49:38+0000","pim_services","Document","e7845167-6909-4be1-8c54-a1273750678e","Services","navigation$cc27ba3f-3ff6-48fd-9380-692fd07eb458",{"variation":24,"version":25,"items":39,"primary":40,"id":50,"slice_type":7,"slice_label":6},[],{"link":41,"title":49,"subtitle":6},{"id":42,"type":30,"tags":43,"lang":15,"slug":45,"first_publication_date":46,"last_publication_date":32,"uid":47,"link_type":34,"key":48,"isBroken":21},"ZVyicBAAANMq7EeF",[44],"pim","solutions","2023-11-24T12:40:59+0000","pim_solutions","b6268382-c191-4610-8f92-0750351073a4","Solutions","navigation$ed738dc4-8247-4976-82e1-b8ebd6bc93dd",{"variation":24,"version":25,"items":52,"primary":53,"id":64,"slice_type":7,"slice_label":6},[],{"link":54,"title":63,"subtitle":6},{"id":55,"type":30,"tags":56,"lang":15,"slug":58,"first_publication_date":59,"last_publication_date":60,"uid":61,"link_type":34,"key":62,"isBroken":21},"ZVyjXxAAAKIs7ExZ",[57,44],"overview","cases","2023-11-21T14:46:28+0000","2026-04-01T07:51:27+0000","pim_cases","450d27b0-7ab0-4867-9c43-f921fd1b2c2c","Cases","navigation$ca6956ef-ca9e-421c-a65d-9ea82df5776b",{"variation":24,"version":25,"items":66,"primary":67,"id":77,"slice_type":7,"slice_label":6},[],{"link":68,"title":76,"subtitle":6},{"id":69,"type":30,"tags":70,"lang":15,"slug":71,"first_publication_date":72,"last_publication_date":73,"uid":74,"link_type":34,"key":75,"isBroken":21},"Zi9c4RIAAIt-5rAz",[44],"sterk-in-jouw-sector","2024-04-30T08:41:37+0000","2025-07-21T10:41:21+0000","pim_industries","a3532eee-6002-474b-aff0-04cc06a5d6a3","Industries","navigation$8fd74a3e-d02d-43a0-a3fa-535cfa94387f",{"variation":24,"version":25,"items":79,"primary":80,"id":90,"slice_type":7,"slice_label":6},[],{"link":81,"title":89,"subtitle":6},{"id":82,"type":30,"tags":83,"lang":15,"slug":84,"first_publication_date":85,"last_publication_date":86,"uid":87,"link_type":34,"key":88,"isBroken":21},"ZVyjdhAAABEr7Ey_",[57,44],"insights","2023-11-30T15:10:23+0000","2026-02-17T16:10:03+0000","pim_insights","95f3e159-55c5-44fd-b356-581d4689638f","Insights","navigation$6e954236-0ad7-458a-b4f5-3a5e947f06e3",{"variation":24,"version":25,"items":92,"primary":93,"id":102,"slice_type":7,"slice_label":6},[],{"link":94,"title":101,"subtitle":6},{"id":95,"type":30,"tags":96,"lang":15,"slug":97,"first_publication_date":46,"last_publication_date":98,"uid":99,"link_type":34,"key":100,"isBroken":21},"ZVyjohAAAKEs7E2n",[44],"samen-gaan-voor-het-hoogst-haalbare","2026-02-24T16:41:33+0000","pim_about","ea1d5d0f-8bf2-4390-9a68-3131c03602b0","About","navigation$2fcabc34-77b2-42d5-bba4-6a6ba4c0366f",[104,111,118,125,132],{"variation":24,"version":25,"items":105,"primary":106,"id":110,"slice_type":7,"slice_label":6},[],{"link":107,"title":36,"subtitle":6},{"id":29,"type":30,"tags":108,"lang":15,"slug":13,"first_publication_date":11,"last_publication_date":32,"uid":33,"link_type":34,"key":109,"isBroken":21},[],"74473c7c-92b7-4017-87b1-08eba455aee1","navigation$4c3a448f-6aa9-4b13-894f-59fa15834c70",{"variation":24,"version":25,"items":112,"primary":113,"id":117,"slice_type":7,"slice_label":6},[],{"link":114,"title":49,"subtitle":6},{"id":42,"type":30,"tags":115,"lang":15,"slug":45,"first_publication_date":46,"last_publication_date":32,"uid":47,"link_type":34,"key":116,"isBroken":21},[44],"272741f4-423d-45be-b385-426a1d875b66","navigation$edaa1224-21c0-4fad-876e-2d790623c0ca",{"variation":24,"version":25,"items":119,"primary":120,"id":124,"slice_type":7,"slice_label":6},[],{"link":121,"title":63,"subtitle":6},{"id":55,"type":30,"tags":122,"lang":15,"slug":58,"first_publication_date":59,"last_publication_date":60,"uid":61,"link_type":34,"key":123,"isBroken":21},[57,44],"081e4347-aec8-43d6-8ec8-cefe818518b2","navigation$61688849-f425-4641-9fd0-7a90eed5b7f3",{"variation":24,"version":25,"items":126,"primary":127,"id":131,"slice_type":7,"slice_label":6},[],{"link":128,"title":89,"subtitle":6},{"id":82,"type":30,"tags":129,"lang":15,"slug":84,"first_publication_date":85,"last_publication_date":86,"uid":87,"link_type":34,"key":130,"isBroken":21},[57,44],"08a05b5e-6d0e-4d6c-ac38-a1103a5c2ded","navigation$d69667ce-2d78-4eda-a1e6-3a745990487c",{"variation":24,"version":25,"items":133,"primary":134,"id":138,"slice_type":7,"slice_label":6},[],{"link":135,"title":101,"subtitle":6},{"id":95,"type":30,"tags":136,"lang":15,"slug":97,"first_publication_date":46,"last_publication_date":98,"uid":99,"link_type":34,"key":137,"isBroken":21},[44],"b7f99a13-a9d0-41d9-8081-361087e997e0","navigation$48f66e5c-e193-4b9b-8cb7-a806d68e371d",{"id":140,"uid":141,"url":6,"type":7,"href":142,"tags":143,"first_publication_date":144,"last_publication_date":145,"slugs":146,"linked_documents":148,"lang":15,"alternate_languages":149,"data":152},"ZXjFKxAAAJUSZA6o","sub_navigation_pim","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ader1hIAACAALSw3&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZXjFKxAAAJUSZA6o%22%29+%5D%5D",[],"2023-12-12T20:52:33+0000","2023-12-14T15:39:33+0000",[147],"onze-klanten",[],[150],{"id":151,"type":7,"lang":19,"uid":141},"Z0CGdRcAACYATyj8",{"show_socials":6,"show_socials_pim":6,"slices":153,"slices1":204},[154,166,178,190],{"variation":24,"version":25,"items":155,"primary":156,"id":165,"slice_type":7,"slice_label":6},[],{"link":157,"title":164,"subtitle":6},{"id":158,"type":30,"tags":159,"lang":15,"slug":147,"first_publication_date":160,"last_publication_date":161,"uid":162,"link_type":34,"key":163,"isBroken":21},"ZXhUWxAAAFUAYfdD",[44],"2023-12-12T12:48:12+0000","2025-08-12T06:33:51+0000","pim_klanten","4fc2ecc6-3118-45c6-b5f3-67b392c6ed23","Onze klanten","navigation$d2a582aa-980d-4cf5-a167-a85bb834b169",{"variation":24,"version":25,"items":167,"primary":168,"id":177,"slice_type":7,"slice_label":6},[],{"link":169,"title":176,"subtitle":6},{"id":170,"type":30,"tags":171,"lang":15,"slug":172,"first_publication_date":173,"last_publication_date":161,"uid":174,"link_type":34,"key":175,"isBroken":21},"ZXhuMhAAAFUAYmug",[44],"pim-partners","2023-12-12T14:37:41+0000","pim_partners","7ff2ebf0-8cca-4a62-abee-20a111a19631","Onze partners","navigation$945eff2e-113f-487b-8d97-2369d5da98a9",{"variation":24,"version":25,"items":179,"primary":180,"id":189,"slice_type":7,"slice_label":6},[],{"link":181,"title":188,"subtitle":6},{"id":182,"type":30,"tags":183,"lang":15,"slug":184,"first_publication_date":185,"last_publication_date":161,"uid":186,"link_type":34,"key":187,"isBroken":21},"ZXr8ShAAAEJabjPE",[44],"samen-onderweg","2023-12-14T13:37:08+0000","pim_werkenbij","32c7edc2-7a2c-4370-acfb-6f84230d5389","Werken bij","navigation$51721f78-fe01-4e47-99c0-0439e609b21a",{"variation":24,"version":25,"items":191,"primary":192,"id":203,"slice_type":7,"slice_label":6},[],{"link":193,"title":202,"subtitle":6},{"id":194,"type":30,"tags":195,"lang":15,"slug":197,"first_publication_date":198,"last_publication_date":199,"uid":200,"link_type":34,"key":201,"isBroken":21},"ZXrbshAAAIlYbZWs",[196,44],"contact","contact-met-xsarus-pim-masters","2023-12-14T10:56:17+0000","2026-02-11T09:35:00+0000","pim_contact","e37bd06c-f4e6-4424-9fbe-05bb1116a982","Contact","navigation$56a8753c-cfea-4396-9458-4cd61333d01f",[],{"id":206,"uid":207,"url":6,"type":7,"href":208,"tags":209,"first_publication_date":210,"last_publication_date":211,"slugs":212,"linked_documents":213,"lang":15,"alternate_languages":214,"data":217},"ZYP4-RIAACNF9rEM","footer_navigation_pim","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ader1hIAACAALSw3&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZYP4-RIAACNF9rEM%22%29+%5D%5D",[],"2023-12-21T08:37:31+0000","2026-03-09T11:08:30+0000",[196],[],[215],{"id":216,"type":7,"lang":19,"uid":207},"Z0CHDhcAACgATynZ",{"show_socials":21,"show_socials_pim":218,"slices":219,"slices1":308},true,[220,255,285],{"variation":24,"version":25,"items":221,"primary":250,"id":254,"slice_type":7,"slice_label":6},[222,229,234,240,245],{"link":223,"link_title":228,"description":6,"show_icon":21},{"link_type":224,"key":225,"url":226,"target":227},"Web","b46c4168-7992-43a6-b578-d26e54d9190e","https://www.google.nl/maps/place/XSARUS+Digital+Commerce/@51.752192,4.174958,17z/data=!3m1!4b1!4m6!3m5!1s0x47c44513efc1947d:0x95e7a7272950d84!8m2!3d51.752192!4d4.174958!16s%2Fg%2F1tdb3fxr?entry=ttu","_blank","De Hofjes 22, Middelharnis",{"link":230,"link_title":233,"description":6,"show_icon":21},{"link_type":224,"key":231,"url":232,"target":227},"fed43208-ff3e-4d5e-af5d-345191cc2591","https://www.google.nl/maps/place/Gebouw+Delftse+Poort,+Weena,+3013+BA+Rotterdam/@51.9239308,4.4695609,17z/data=!3m1!4b1!4m6!3m5!1s0x47c434a67ce9a1a3:0x52f403c08a85f066!8m2!3d51.9239308!4d4.4721358!16s%2Fm%2F054l_f8?entry=ttu","Weena 505, Rotterdam",{"link":235,"link_title":239,"description":6,"show_icon":21},{"link_type":224,"key":236,"url":237,"target":238},"2fbfe435-0b62-46d4-a3a4-92876e5cceac","tel:0187747400","","0187 747 400",{"link":241,"link_title":244,"description":6,"show_icon":21},{"link_type":224,"key":242,"url":243,"target":238},"9ed02816-0043-4d93-9271-a5f27e460f0b","mailto:info@xsarus.nl","info@xsarus.nl",{"link":246,"link_title":249,"description":6,"show_icon":21},{"id":194,"type":30,"tags":247,"lang":15,"slug":197,"first_publication_date":198,"last_publication_date":199,"uid":200,"link_type":34,"key":248,"isBroken":21},[196,44],"79c20ce7-91b0-45c8-af51-67445fdd1609","KvK: 24301412",{"link":251,"title":202,"subtitle":6},{"id":194,"type":30,"tags":252,"lang":15,"slug":197,"first_publication_date":198,"last_publication_date":199,"uid":200,"link_type":34,"key":253,"isBroken":21},[196,44],"80235494-ea9d-486e-9e70-95c133a440a4","navigation$d423c0ba-caf1-4077-9295-82888efcfc2e",{"variation":24,"version":25,"items":256,"primary":277,"id":284,"slice_type":7,"slice_label":6},[257,267],{"link":258,"link_title":266,"description":6,"show_icon":21},{"id":259,"type":30,"tags":260,"lang":15,"slug":262,"first_publication_date":263,"last_publication_date":211,"uid":264,"link_type":34,"key":265,"isBroken":21},"ZN4DJRAAACYAwdu0",[261,57],"werken-bij","vacatures","2023-08-17T11:23:20+0000","werken-bij_vacatures","e7fec014-4daa-4eaf-b7e9-21a63fc18c2c","Vacatures",{"link":268,"link_title":276,"description":6,"show_icon":21},{"id":269,"type":30,"tags":270,"lang":15,"slug":271,"first_publication_date":272,"last_publication_date":273,"uid":274,"link_type":34,"key":275,"isBroken":21},"ZP7XuRIAAB4AkZZ2",[261],"ontdek-xsarus","2023-09-11T09:02:53+0000","2025-10-22T14:17:35+0000","werken-bij_ontdek-xsarus","b7dd7b37-7f65-4de8-9f1d-5f8c9e6239c7","Ontdek XSARUS",{"link":278,"title":188,"subtitle":6},{"id":279,"type":30,"tags":280,"lang":15,"slug":261,"first_publication_date":281,"last_publication_date":282,"uid":261,"link_type":34,"key":283,"isBroken":21},"ZNksuxAAACYAq7Cs",[261],"2023-08-13T19:19:26+0000","2025-11-21T12:34:33+0000","9befa77d-b75b-452c-87a9-26a482cf1a79","navigation$cfc1d3c8-9331-40a7-b554-bf74330ced41",{"variation":24,"version":25,"items":286,"primary":303,"id":307,"slice_type":7,"slice_label":6},[287,293],{"link":288,"link_title":291,"description":292,"show_icon":218},{"link_type":224,"key":289,"url":290,"target":238},"6864346c-ab1e-4404-b64c-e911dbd56e15","https://www.xsarus.nl","XSARUS Digital Commerce","E-commerce services en solutions",{"link":294,"link_title":301,"description":302,"show_icon":218},{"id":295,"type":30,"tags":296,"lang":15,"slug":298,"first_publication_date":299,"last_publication_date":86,"uid":44,"link_type":34,"key":300,"isBroken":21},"ZMt_aBAAACIARddQ",[297,44],"service","xsarus-pim-masters","2023-08-15T07:45:36+0000","3e09f553-7105-4619-bf7d-0570670abb6e","XSARUS PIM Masters","PIM services en solutions",{"link":304,"title":306,"subtitle":6},{"link_type":305},"Any","Meer van XSARUS","navigation$83f4a2a7-55df-41f8-9df5-9299b09dd976",[],{"id":310,"uid":311,"url":6,"type":7,"href":312,"tags":313,"first_publication_date":314,"last_publication_date":315,"slugs":316,"linked_documents":318,"lang":15,"alternate_languages":319,"data":322},"ZOR5zxAAACAAyZB6","footer_bottom_navigation","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ader1hIAACAALSw3&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZOR5zxAAACAAyZB6%22%29+%5D%5D",[],"2023-08-22T09:03:14+0000","2025-01-21T12:16:29+0000",[317],"privacy",[],[320],{"id":321,"type":7,"lang":19,"uid":311},"ZtsG_BAAACIA1ShW",{"show_socials":218,"show_socials_pim":21,"slices":323,"slices1":383},[324,335,348,361,372],{"variation":24,"version":25,"items":325,"primary":326,"id":334,"slice_type":7,"slice_label":6},[],{"link":327,"title":333,"subtitle":6},{"id":328,"type":30,"tags":329,"lang":15,"slug":330,"first_publication_date":331,"last_publication_date":211,"uid":317,"link_type":34,"key":332,"isBroken":21},"ZN4fJRAAACMArNgO",[],"uw-persoonlijke-gegevens","2023-08-29T10:29:18+0000","ff4d974c-335c-4f1e-bf0f-5a466da37f8e","Privacy","navigation$12078719-bf58-441a-8e6e-c54434e274e3",{"variation":24,"version":25,"items":336,"primary":337,"id":347,"slice_type":7,"slice_label":6},[],{"link":338,"title":346,"subtitle":6},{"id":339,"type":30,"tags":340,"lang":15,"slug":341,"first_publication_date":342,"last_publication_date":343,"uid":344,"link_type":34,"key":345,"isBroken":21},"ZN4fPRAAACQArNiH",[],"google-analytics","2023-08-29T10:29:17+0000","2025-01-28T14:29:21+0000","cookies","e1f5dab3-15f1-41ed-829a-f235f88f959e","Cookies","navigation$ee046102-8276-44ec-bf34-fe1a86cecc8c",{"variation":24,"version":25,"items":349,"primary":350,"id":360,"slice_type":7,"slice_label":6},[],{"link":351,"title":359,"subtitle":6},{"id":352,"type":30,"tags":353,"lang":15,"slug":354,"first_publication_date":355,"last_publication_date":356,"uid":357,"link_type":34,"key":358,"isBroken":21},"ZONvkBAAACAAxNee",[],"-","2023-08-29T10:29:16+0000","2023-12-05T15:42:14+0000","disclaimer","f5216328-a0b6-4377-a5f2-d8d7a6fe3990","Disclaimer","navigation$5dce71bd-8f05-467d-9de2-ae18043f87d0",{"variation":24,"version":25,"items":362,"primary":363,"id":371,"slice_type":7,"slice_label":6},[],{"link":364,"title":370,"subtitle":6},{"id":365,"type":30,"tags":366,"lang":15,"slug":367,"first_publication_date":342,"last_publication_date":211,"uid":368,"link_type":34,"key":369,"isBroken":21},"ZN4faBAAACIArNla",[],"artikel-1-definities","algemene-voorwaarden","ab57c494-2578-4b31-9e04-85747e7799b6","Algemene voorwaarden","navigation$d1b901d1-66e8-4636-9a1b-2d653a380d21",{"variation":24,"version":25,"items":373,"primary":374,"id":382,"slice_type":7,"slice_label":6},[],{"link":375,"title":381,"subtitle":6},{"id":376,"type":30,"tags":377,"lang":15,"slug":354,"first_publication_date":342,"last_publication_date":378,"uid":379,"link_type":34,"key":380,"isBroken":21},"ZN4flxAAACMArNo3",[],"2023-12-07T15:10:24+0000","verwerkersovereenkomst","fc8ac524-38d9-45e5-97bd-cfeadaea82e7","Verwerkersovereenkomst","navigation$9adc09c0-141c-4740-abcd-5ea31c94f4d1",[],{"id":385,"uid":386,"url":6,"type":387,"href":388,"tags":389,"first_publication_date":390,"last_publication_date":391,"slugs":392,"linked_documents":394,"lang":15,"alternate_languages":395,"data":398},"aUv0UxEAACEA-967","insight_profuomo-slimmere-performance-advertisingstrategie","insight","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ader1hIAACAALSw3&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aUv0UxEAACEA-967%22%29+%5D%5D",[],"2026-01-26T15:27:33+0000","2026-01-26T15:28:28+0000",[393],"strategische-aanpak-voor-het-zoekwoord-profuomo",[],[396],{"id":397,"type":387,"lang":19,"uid":386},"aWpJCREAACIAQ9u9",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":399,"insights_per_page":6,"slices":400,"insight_title":659,"insight_teaser":660,"author":661,"release_date":710,"branches":711,"pim_branches":722,"services":725,"show_on_xsarus":218,"show_on_pim_section":21,"meta_image":731,"meta_title":732,"meta_description":733,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":734,"og_title":732,"og_description":733,"og_image":735,"slicesFooter":736},{"link_type":305},[401,413,427,436,468,499,516,555],{"variation":24,"version":25,"items":402,"primary":403,"id":411,"slice_type":412,"slice_label":6},[],{"text":404,"divider":21,"marge_bottom":410,"anchor":21,"anchor_text":6},[405],{"type":406,"text":407,"spans":408,"direction":409},"paragraph","Het herenmodemerk Profuomo streeft voortdurend naar het optimaliseren van de online performance marketing. Vanwege een stijging in zoekvolume én toenemende concurrentie kwam de ROAS (Return on Advertising Spend) onder druk te staan. Samen met XSARUS is een strategische aanpak ontwikkeld om in deze concurrerende markt grip te krijgen op de ROAS én deze te verbeteren.",[],"ltr","large","text_intro$37bdd4c1-6ac9-4afd-a49f-24a693862738","text_intro",{"variation":24,"version":25,"items":414,"primary":424,"id":425,"slice_type":426,"slice_label":6},[415],{"richtext":416},[417,421],{"type":418,"text":419,"spans":420,"direction":409},"heading2","Strategische aanpak voor het zoekwoord \"Profuomo\"",[],{"type":406,"text":422,"spans":423,"direction":409},"Eén van de grootste uitdagingen binnen de advertisingstrategie was het efficiënt inzetten van performance marketingbudget op de eigen merknaam \"Profuomo\" in Google Ads. Door de groeiende naamsbekendheid nam het aantal maandelijkse zoekopdrachten op \"Profuomo\" structureel toe. Tegelijkertijd leidde de toename van online concurrenten in combinatie met de automatische ingestelde biedstrategie tot een te hoge kosten per klik (CPC) op de eigen merknaam. Terwijl dit niet direct bijdroeg aan acquisitie van nieuwe klanten.",[],{"marge_bottom":410,"anchor":21,"anchor_text":6},"richtext$cd7f43bb-f489-44e1-b3e6-ae419acf3fbd","richtext",{"variation":24,"version":25,"items":428,"primary":429,"id":434,"slice_type":435,"slice_label":6},[],{"image":430,"text":431,"author":432,"marge_bottom":410,"anchor":21,"anchor_text":6,"background_color":433},{},"Onze naamsbekendheid is hard gegroeid waardoor we te maken hadden met een oncontroleerbare CPC op onze merknaam. Hierdoor liep de ROAS te ver terug. Samen met XSARUS hebben we een slimme strategie uitgedacht om grip op de CPC terug te krijgen en effectief te kunnen sturen op de advertising uitgaven.","Eric Waardenburg, Marketing Manager bij Profuomo","lightgray","quote$4a47c8bc-a539-442e-b250-3ae83d7ea3ef","quote",{"variation":24,"version":25,"items":437,"primary":466,"id":467,"slice_type":426,"slice_label":6},[438],{"richtext":439},[440,443,446,450,453,457,460,463],{"type":406,"text":441,"spans":442,"direction":409},"Het is voor Profuomo belangrijk om online vindbaar te blijven voor zowel nieuwe als bestaande klanten, maar wel in balans tegen de juiste performance marketingkosten. Een stijging in uitgaven zonder een evenredige toename in omzet zou namelijk resulteren in een te lage ROAS.",[],{"type":406,"text":444,"spans":445,"direction":409},"In nauwe samenwerking met Profuomo heeft XSARUS twee strategische verbeteringen doorgevoerd:",[],{"type":447,"text":448,"spans":449,"direction":409},"heading3","1. Slimme uitsluiting in Performance Max",[],{"type":406,"text":451,"spans":452,"direction":409},"Onze analyse toonde aan dat een aanzienlijk deel van het budget in Google Performance Max werd besteed aan bezoekers die specifiek zochten op de merknaam \"Profuomo\". Door Profuomo gerelateerde zoekopdrachten uit te sluiten in de Performance Max-campagnes, kon gealloceerd mediabudget worden ingezet op bredere zoektermen. Dit maakte het mogelijk om:",[],{"type":454,"text":455,"spans":456,"direction":409},"list-item","Nieuwe klanten aan te trekken met meer oriënterende, bredere zoekopdrachten.",[],{"type":454,"text":458,"spans":459,"direction":409},"Gerichte campagnes op te zetten om zo volledige grip te krijgen op de CPC en daarmee de performance marketing uitgaven.",[],{"type":447,"text":461,"spans":462,"direction":409},"2. Aangepaste biedstrategie voor kostenbeheersing",[],{"type":406,"text":464,"spans":465,"direction":409},"Voor de campagnes waarin “Profuomo” centraal bleef staan, hebben we een aangepaste biedstrategie geïmplementeerd en structureel bijgestuurd.",[],{"marge_bottom":410,"anchor":21,"anchor_text":6},"richtext$47930e0c-f3b0-44c6-b6f1-d919eaa27d5c",{"variation":24,"version":25,"items":469,"primary":470,"id":497,"slice_type":498,"slice_label":6},[],{"image_1":471,"image_2":488,"marge_bottom":410,"anchor":21,"anchor_text":6},{"dimensions":472,"alt":6,"copyright":6,"url":475,"id":476,"edit":477,"mobile":482},{"width":473,"height":474},1440,1600,"https://images.prismic.io/xsarus-nl/aWUHpgIvOtkhBUw4_Insight_Profuomo_links.jpg?auto=format,compress&rect=29,0,1382,1536&w=1440&h=1600","aWUHpgIvOtkhBUw4",{"x":478,"y":479,"zoom":480,"background":481},29,0,1,"transparent",{"dimensions":483,"alt":6,"copyright":6,"url":485,"id":476,"edit":486},{"width":484,"height":484},750,"https://images.prismic.io/xsarus-nl/aWUHpgIvOtkhBUw4_Insight_Profuomo_links.jpg?auto=format,compress&rect=0,48,1440,1440&w=750&h=750",{"x":479,"y":487,"zoom":480,"background":481},48,{"dimensions":489,"alt":6,"copyright":6,"url":490,"id":491,"edit":492,"mobile":493},{"width":473,"height":474},"https://images.prismic.io/xsarus-nl/aWUHqAIvOtkhBUw6_Insight_Profuomo_rechts.jpg?auto=format,compress&rect=29,0,1382,1536&w=1440&h=1600","aWUHqAIvOtkhBUw6",{"x":478,"y":479,"zoom":480,"background":481},{"dimensions":494,"alt":6,"copyright":6,"url":495,"id":491,"edit":496},{"width":484,"height":484},"https://images.prismic.io/xsarus-nl/aWUHqAIvOtkhBUw6_Insight_Profuomo_rechts.jpg?auto=format,compress&rect=0,48,1440,1440&w=750&h=750",{"x":479,"y":487,"zoom":480,"background":481},"split_image$2ae00824-d07e-434a-a0d0-6dfd14e1f222","split_image",{"variation":24,"version":25,"items":500,"primary":501,"id":514,"slice_type":515,"slice_label":6},[],{"text":502,"text_alignment":512,"button_text":6,"button_link":513,"content_alignment":512,"divider":21,"marge_bottom":410,"anchor":21,"anchor_text":6},[503],{"type":406,"text":504,"spans":505,"direction":409},"CPC-daling van 40% en verdubbeling van ROAS",[506],{"start":507,"end":508,"type":509,"data":510},22,43,"label",{"label":511},"xsarus-bold","center",{"link_type":305},"text_sections$ffed7941-ad07-4bdb-a190-970ca18e109a","text_sections",{"variation":24,"version":25,"items":517,"primary":553,"id":554,"slice_type":426,"slice_label":6},[518,545],{"richtext":519},[520,523,526,529,536,542],{"type":418,"text":521,"spans":522,"direction":409},"Resultaten: effectief en kostenefficiënt",[],{"type":406,"text":524,"spans":525,"direction":409},"Deze strategische aanpassingen zorgden voor een slimmer gebruik van het beschikbare marketingbudget. Dit leidde binnen de merknaamcampagne tot:",[],{"type":454,"text":527,"spans":528,"direction":409},"Grip op de CPC en performance marketing uitgaven",[],{"type":454,"text":530,"spans":531,"direction":409},"Beperkt verloren vertoningsaandeel met 10%, terwijl de CPC voor merkzoekopdrachten aanzienlijk daalde met 40%",[532],{"start":533,"end":534,"type":535},106,109,"strong",{"type":454,"text":537,"spans":538,"direction":409},"Een verdubbeling in ROAS",[539],{"start":540,"end":541,"type":535},4,17,{"type":406,"text":543,"spans":544,"direction":409},"Met deze aanpak werd de balans gevonden tussen kostenbeheersing en zichtbaarheid, wat heeft bijgedragen aan de duurzame groei van Profuomo in een competitieve markt.",[],{"richtext":546},[547,550],{"type":418,"text":548,"spans":549,"direction":409},"Continue samenwerking",[],{"type":406,"text":551,"spans":552,"direction":409},"De intensieve samenwerking tussen Profuomo en XSARUS resulteerde in een flexibele en doelgerichte benadering. Tijdens wekelijkse contactmomenten staan we stil bij de voortgang, signaleren we nieuwe kansen en bepalen we nieuwe doelen. Ook richting andere services zoals conversie optimalisatie en personalisatie. Belangrijk, want zo blijven we maximaal resultaat halen uit de samenwerking.",[],{"marge_bottom":410,"anchor":21,"anchor_text":6},"richtext$7f3d8b0a-1a39-4e49-a304-e82ded6444f4",{"variation":24,"version":25,"items":556,"primary":557,"id":657,"slice_type":658,"slice_label":6},[],{"case_client":558,"case_title":559,"case_button_text":560,"case_button_link":561,"case_image":646,"marge_bottom":656,"anchor":21,"anchor_text":6},"Profuomo","Jarenlang partnership op het gebied van PIM, e-commerce, OMS én digital marketing","Ontdek meer in klantcase",{"id":562,"type":563,"tags":564,"lang":15,"slug":566,"first_publication_date":567,"last_publication_date":568,"uid":569,"data":570,"link_type":34,"key":645,"isBroken":21},"ZN3RvhAAACcAwO4V","case",[565],"magento","1.-headless-e-commerce-een-no-brainer-voor-profuomo","2023-08-22T06:20:50+0000","2026-04-07T09:02:17+0000","case_profuomo",{"services":571,"case_client":558,"case_title":594,"case_image":595,"branches":624},[572,583],{"service":573},{"id":574,"type":297,"tags":575,"lang":15,"slug":576,"first_publication_date":577,"last_publication_date":578,"uid":579,"data":580,"link_type":34,"key":582,"isBroken":21},"ZKQYDBEAACMAFH__",[],"e-commerce","2023-07-04T13:01:03+0000","2023-08-22T12:02:39+0000","ecommerce",{"name":581},"E-commerce","8287d011-afff-406d-be9a-836a152f549f",{"service":584},{"id":585,"type":297,"tags":586,"lang":15,"slug":587,"first_publication_date":588,"last_publication_date":589,"uid":590,"data":591,"link_type":34,"key":593,"isBroken":21},"Zk8xLxAAACEAOfJe",[],"groei--optimalisatie","2024-05-23T12:06:15+0000","2024-12-05T14:42:49+0000","groei-en-optimalisatie",{"name":592},"Groei & Optimalisatie","74fa55d8-df35-412b-991a-00f076009187","Headless e-commerce platform versterkt nieuwe merkidentiteit",{"dimensions":596,"alt":6,"copyright":6,"url":599,"id":600,"edit":601,"main_mobile":603,"medium":611,"small":618},{"width":597,"height":598},2580,1200,"https://images.prismic.io/xsarus-nl/aBMpYfIqRLdaBx_T_Profuomo-header-desktop.jpg?auto=format%2Ccompress&rect=5%2C0%2C2580%2C1200&w=2580&h=1200","aBMpYfIqRLdaBx_T",{"x":602,"y":479,"zoom":480,"background":481},5,{"dimensions":604,"alt":6,"copyright":6,"url":607,"id":608,"edit":609},{"width":605,"height":606},654,600,"https://images.prismic.io/xsarus-nl/aWUHpgIvOtkhBUw5_UitgelichtCase-Profuomo.jpg?auto=format%2Ccompress&rect=0%2C107%2C1440%2C1321&w=654&h=600","aWUHpgIvOtkhBUw5",{"x":479,"y":610,"zoom":480,"background":481},107,{"dimensions":612,"alt":6,"copyright":6,"url":615,"id":600,"edit":616},{"width":613,"height":614},1704,1000,"https://images.prismic.io/xsarus-nl/aBMpYfIqRLdaBx_T_Profuomo-header-desktop.jpg?auto=format%2Ccompress&rect=273%2C0%2C2045%2C1200&w=1704&h=1000",{"x":617,"y":479,"zoom":480,"background":481},273,{"dimensions":619,"alt":6,"copyright":6,"url":621,"id":600,"edit":622},{"width":620,"height":614},812,"https://images.prismic.io/xsarus-nl/aBMpYfIqRLdaBx_T_Profuomo-header-desktop.jpg?auto=format%2Ccompress&rect=579%2C0%2C974%2C1200&w=812&h=1000",{"x":623,"y":479,"zoom":480,"background":481},579,[625,636],{"branch":626},{"id":627,"type":628,"tags":629,"lang":15,"slug":630,"first_publication_date":631,"last_publication_date":631,"uid":632,"data":633,"link_type":34,"key":635,"isBroken":21},"ZKQYkBEAACEAFIKV","branch",[],"fashion--lifestyle","2023-07-04T13:03:15+0000","fashion-and-lifestyle",{"name":634},"Fashion & Lifestyle","57e9bbc7-40d2-448e-8f0b-0638e0619d6c",{"branch":637},{"id":638,"type":628,"tags":639,"lang":15,"slug":354,"first_publication_date":640,"last_publication_date":640,"uid":641,"data":642,"link_type":34,"key":644,"isBroken":21},"ZUOA3BAAAHhVt-fh",[],"2023-11-02T10:58:45+0000","retail",{"name":643},"Retail","c6e46577-0ed6-4b63-ab8a-cc730335b1b5","3cb9b4c3-8726-4be3-bfa4-535747b209ad",{"dimensions":647,"alt":6,"copyright":6,"url":649,"id":608,"edit":650,"main_mobile":651},{"width":473,"height":648},1536,"https://images.prismic.io/xsarus-nl/aWUHpgIvOtkhBUw5_UitgelichtCase-Profuomo.jpg?auto=format,compress&rect=0,0,1440,1536&w=1440&h=1536",{"x":479,"y":479,"zoom":480,"background":481},{"dimensions":652,"alt":6,"copyright":6,"url":654,"id":608,"edit":655},{"width":484,"height":653},800,"https://images.prismic.io/xsarus-nl/aWUHpgIvOtkhBUw5_UitgelichtCase-Profuomo.jpg?auto=format,compress&rect=0,0,1440,1536&w=750&h=800",{"x":479,"y":479,"zoom":480,"background":481},"none","case_image_text2$8b86c9a4-24e7-4caa-b136-4ecb9664d488","case_image_text2","Een slimmere performance advertisingstrategie voor Profuomo","Vanwege stijgend zoekvolume én toenemende concurrentie kwam de ROAS van Profuomo onder druk te staan. Lees hoe de we samen de ROAS wisten te verdubbelen en de CPC met 40% is gedaald.",{"id":662,"type":663,"tags":664,"lang":15,"slug":665,"first_publication_date":666,"last_publication_date":98,"uid":667,"data":668,"link_type":34,"key":709,"isBroken":21},"ZMkEiBAAACEARB3T","professional",[],"joel","2023-08-01T13:11:38+0000","joel-casteleijn",{"firstname":669,"job_description":670,"image":671,"lastname":708},"Joël","Digital Marketing Lead",{"dimensions":672,"alt":674,"copyright":6,"url":675,"id":676,"edit":677,"footer":681,"footer_mobile":688,"insights":694,"main_mobile":700},{"width":673,"height":598},810,"Joël Casteleijn","https://images.prismic.io/xsarus-nl/f89000df-6733-4d64-949b-f2789108a5ac_Joel.jpg?auto=compress,format&rect=172,0,729,1080&w=810&h=1200","ZMkEVBAAACIARBzK",{"x":678,"y":479,"zoom":679,"background":680},-191,1.1111111111111112,"#fff",{"dimensions":682,"alt":674,"copyright":6,"url":684,"id":676,"edit":685},{"width":620,"height":683},448,"https://images.prismic.io/xsarus-nl/f89000df-6733-4d64-949b-f2789108a5ac_Joel.jpg?auto=compress,format&rect=0,127,1080,596&w=812&h=448",{"x":479,"y":686,"zoom":687,"background":680},-95,0.7518518518518519,{"dimensions":689,"alt":674,"copyright":6,"url":690,"id":676,"edit":691},{"width":605,"height":683},"https://images.prismic.io/xsarus-nl/f89000df-6733-4d64-949b-f2789108a5ac_Joel.jpg?auto=compress,format&rect=0,57,1080,740&w=654&h=448",{"x":479,"y":692,"zoom":693,"background":680},-34,0.6055555555555555,{"dimensions":695,"alt":6,"copyright":6,"url":697,"id":698,"edit":699},{"width":696,"height":696},320,"https://images.prismic.io/xsarus-nl/aDm6ECdWJ-7kSvY2_Joel.jpg?auto=format,compress&rect=0,0,320,320&w=320&h=320","aDm6ECdWJ-7kSvY2",{"x":479,"y":479,"zoom":480,"background":481},{"dimensions":701,"alt":674,"copyright":6,"url":704,"id":676,"edit":705},{"width":702,"height":703},312,460,"https://images.prismic.io/xsarus-nl/f89000df-6733-4d64-949b-f2789108a5ac_Joel.jpg?auto=compress,format&rect=170,0,733,1080&w=312&h=460",{"x":706,"y":479,"zoom":707,"background":680},-72,0.42592592592592593,"Casteleijn","cf24ea92-bec4-4b78-8ce1-7185c6315c0c","2025-08-08T14:28:00+0000",[712,717],{"branch":713},{"id":627,"type":628,"tags":714,"lang":15,"slug":630,"first_publication_date":631,"last_publication_date":631,"uid":632,"data":715,"link_type":34,"key":716,"isBroken":21},[],{"name":634},"f112d144-88ee-452b-bf09-f99a09cab384",{"branch":718},{"id":638,"type":628,"tags":719,"lang":15,"slug":354,"first_publication_date":640,"last_publication_date":640,"uid":641,"data":720,"link_type":34,"key":721,"isBroken":21},[],{"name":643},"115b5ae1-0bb9-4745-b373-bdda497fa674",[723],{"branch":724},{"link_type":34},[726],{"service":727},{"id":585,"type":297,"tags":728,"lang":15,"slug":587,"first_publication_date":588,"last_publication_date":589,"uid":590,"data":729,"link_type":34,"key":730,"isBroken":21},[],{"name":592},"6f8beb37-bc08-4e79-9106-7d94c83348d5",{},"Een slimme performance advertisingstrategie voor Profuomo | XSARUS","Lees hoe de we Profuomo en XSARUS de ROAS (Return on Advertising Spend) wisten te verdubbelen en de CPC (Cost per Click) met 40% is gedaald.","article",{},[737],{"variation":738,"version":25,"items":739,"primary":740,"id":767,"slice_type":768,"slice_label":6},"footerTypeQuestion",[],{"title":741,"description":742,"professional":743,"form_type":762,"form_id":763,"hubspot_portal_id":764,"hubspot_region":765,"form_url":6,"info_title":6,"info_text":766,"form_html":6},"Benieuwd hoe XSARUS meer rendement uit jouw advertentie kan halen?","Ontdek wat onze data-gedreven aanpak voor jouw merk kan betekenen.",{"id":662,"type":663,"tags":744,"lang":15,"slug":665,"first_publication_date":666,"last_publication_date":98,"uid":667,"data":745,"link_type":34,"key":761,"isBroken":21},[],{"firstname":669,"job_description":670,"image":746,"lastname":708},{"dimensions":747,"alt":674,"copyright":6,"url":675,"id":676,"edit":748,"footer":749,"footer_mobile":752,"insights":755,"main_mobile":758},{"width":673,"height":598},{"x":678,"y":479,"zoom":679,"background":680},{"dimensions":750,"alt":674,"copyright":6,"url":684,"id":676,"edit":751},{"width":620,"height":683},{"x":479,"y":686,"zoom":687,"background":680},{"dimensions":753,"alt":674,"copyright":6,"url":690,"id":676,"edit":754},{"width":605,"height":683},{"x":479,"y":692,"zoom":693,"background":680},{"dimensions":756,"alt":6,"copyright":6,"url":697,"id":698,"edit":757},{"width":696,"height":696},{"x":479,"y":479,"zoom":480,"background":481},{"dimensions":759,"alt":674,"copyright":6,"url":704,"id":676,"edit":760},{"width":702,"height":703},{"x":706,"y":479,"zoom":707,"background":680},"837801e8-fb9b-46a6-86d9-173db2de8b3f","HubSpot","2909b77f-db2c-4e15-949d-a04d6d9608b7","145830440","eu1",[],"footer_type$33e40ca9-a238-4154-9f3c-7bcb5ef0ed07","footer_type",{"id":770,"uid":771,"url":6,"type":772,"href":773,"tags":774,"first_publication_date":775,"last_publication_date":776,"slugs":777,"linked_documents":778,"lang":15,"alternate_languages":779,"data":780},"ZPTXNRIAACQAvWje","footer-default","footer_default","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ader1hIAACAALSw3&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZPTXNRIAACQAvWje%22%29+%5D%5D",[],"2023-09-03T18:58:00+0000","2025-12-11T13:07:09+0000",[771],[],[],{"slices":781},[782],{"variation":24,"version":25,"items":783,"primary":785,"id":790,"slice_type":768,"slice_label":6},[784],{},{"title":786,"description":787,"form_type":6,"form_id":788,"hubspot_portal_id":6,"hubspot_region":6,"form_url":789,"form_html":6},"Blijf op de hoogte","Onze laatste digital commerce insights en cases niet missen? Schrijf je in voor onze nieuwsbrief en blijf op de hoogte.","mpform3202","https://m16.mailplus.nl/genericservice/code/servlet/React?command=getFormJs&uid=31300509&feid=h96QYjVmdIYNypymyuXd&p=https&om=d&of=h&c=1&jq=3","footer_type$48122ddb-af33-4fc1-86c8-e51d511b09b8",{"id":792,"uid":6,"url":6,"type":793,"href":794,"tags":795,"first_publication_date":796,"last_publication_date":797,"slugs":798,"linked_documents":799,"lang":15,"alternate_languages":800,"data":803},"ZJxMFhEAACAAan3N","placeholders","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ader1hIAACAALSw3&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZJxMFhEAACAAan3N%22%29+%5D%5D",[],"2023-06-28T15:04:57+0000","2026-03-20T14:45:16+0000",[793],[],[801],{"id":802,"type":793,"lang":19},"Z1HDcBAAACQAfj0o",{"jaar_ervaring":804,"aantal_medewerkers":805,"emerce_nr":806,"pim_organisaties":807,"contact_message_error":808,"contact_message_send":809,"job_application_error":810,"job_application_send":811},26,95,3,80,"Je bericht kon niet worden verzonden","Je bericht is succesvol verzonden","Helaas kon je sollicitatie niet verzonden worden","Je sollicitatie is met succes verzonden",1775742124018]